#Campaign

Follow (us) @afaqsdotcom for more such ads! To tackle excessive honking and rising noise pollution, Mumbai Police once tested a unique traffic signal system. 😂 If the sound of car horns crossed a certain limit, the red light timer would reset, forcing impatient drivers to wait even longer. The idea flipped a common belief on its head: honking doesn’t speed things up, it slows you down. Agency: @fcbinterface #Advertising #Marketing #Campaign #MarketingStrategy #MarketingCampaign #CreativeAds #MumbaiPolice [ advertising, marketing, marketing campaign, marketing strategy, brand strategy, creative ads, advertisement, ads, viral, viral ads, brand campaign, funny ads, Mumbai Police ]

Follow (us) @afaqsdotcom for more such ads! There was a time when ads didn’t try too hard to impress. 🥹 Nataraj kept it simple: a quiet little race where pencils had just one job: keep going without breaking. One by one, they stumbled or lost their way, but one pencil stayed steady, moving forward without any fuss. By the time it reached the finish, you already knew the winner. #Advertising #Marketing #Campaign #MarketingStrategy #MarketingCampaign #CreativeAds [ advertising, marketing, marketing campaign, marketing strategy, brand strategy, creative ads, advertisement, ads, viral, viral ads, brand campaign, Natraj Pencil, nostalgia, old ads ]

INDIAN RAILWAYS - LUCKY YATRA (Case Study) | Campaign The Indian Railways serves 24 million travellers daily. However, the number of people travelling without a ticket has surged significantly, costing the system hundreds of millions of dollars in yearly losses. Instead of cracking down harder, Indian Railways in Mumbai has found a smarter way to change behaviour—by tapping into something India loves luck. Because while millions of people skip paying for train tickets, India spends over $30 billion on lottery tickets annually. Enter Lucky Yatra, a new initiative from Indian Railways in Mumbai that transforms every train ticket into a lottery ticket. Conceptualised by FCB India, the unique number on every train ticket is now a potential winner, giving passengers an incentive to always travel with a valid ticket. Every day, lucky travellers will stand to win cash rewards, turning ticket buying from a routine expense into an exciting opportunity. “By shifting the conversation from penalty to possibility, Lucky Yatra is reshaping how passengers view train tickets,” added Rakesh Menon, Chief Creative Officer at FCB Interface(part of FCB India). “No longer just a fare—it’s a chance to win big, demonstrating the sheer power of creative commerce to implement an innovative solution and ultimately change behaviour.” To ensure millions of daily commuters saw and heard about the initiative, FCB India also rolled out a launch campaign across high-impact touchpoints, including contextual OOH in railway stations, digital, and radio, even putting messaging on the trains themselves. The agency also broadcast announcements at train stations to remind travellers that their ticket wasn’t just a way to board a train—it could be their lucky break. Agency: FCB India Brand: Indian Railways #campaignunpacked #campaign #casefilm #casestudy

Hi friends enjoy with big campa energy drink can 👆😀 1. “Campa Energy ⚡ — Thakan ko bolo bye, energy ko karo hi-fi!” 2. “Har sip mein power 💥 — Campa Energy ka swag alag hai!” 3. “Low feel ho raha? Campa Energy on karo 🚀” 4. “Energy ka asli scene ⚡ — Campa ke saath full green!” 5. “Bottle choti, energy badi 🔥 — Campa Energy ready!” Thank you... 🙏 😀 @arish_chauhan_6787 @alim.chauhan.ballu.wala #trending #reels #viral #shorts #campaign

Follow (us) @afaqsdotcom for more such ads! Horlicks just turned the front page into a cup. In a striking print innovation, Horlicks surprised readers with a 4-page pull-out featuring a 3D stretched collapsible cup. The interactive format unfolded to reveal what goes into a cup of Horlicks, turning the morning newspaper into a tactile brand experience. 📸: @sanish.bhaskaran #Advertising #Marketing #Campaign #MarketingStrategy #MarketingCampaign #CreativeAds #PrintAd #Innovation [ advertising, marketing, marketing campaign, marketing strategy, brand strategy, creative ads, advertisement, ads, viral, viral ads, brand campaign, Horlicks, Print Ad, Innovation, 3D ]

Imagine a FREE metro ticket bringing a smile to your face like this! 🚇💜 Discover the Magicpin Free Metro Ticket offer and make your Mondays awesome ✨. Are you in? Comment “METRO” below 👇 #MagicpinPartner #FreeMetroTicket #Campaign #ReelsIndia

안경을 안 맞추면 발생하는 불상사☠️ 영국의 안경 체인점 스펙세이버스는 눈이 나빠서 발생하는 황당하고 당혹스러운 상황을 재밌게 표현하는 광고로 유명합니다. 이 버전은 인기 드라마 '에머데일'의 공식 스폰서가 되면서 선보인 캠페인입니다. 각 시리즈는 드라마 본편의 앞뒤와 중간 광고 시간에 짧게 삽입되는 '아이덴트(Idents)' 형식으로 제작되었는데요, 드라마 '에머데일' 특유의 긴장감 넘치고 심각한 분위기로 시작하지만, 결말은 시력 문제로 인한 엉뚱하고 코믹한 오해로 끝납니다. 이 시리즈는 20년 넘게 이어온 "Should've gone to Specsavers(안경점에 갔어야 했습니다)” 캠페인을 현대적인 감각으로 재해석하여 브랜드의 친근함을 높였다고 평가받습니다. 스펙세이버의 감다살 드라마 전후 광고를 110번 째 레전드 광고로 소개합니다!

oh hey its me!! #model #modeling #models #mac #campaign

A simple idea about everyone pitching in to buy bankrupt Spirit Airlines somehow turned into a real campaign, with over 36,000 people pledging around $22.8 million - which was enough to even crash the website by Sunday night. Voice actor Hunter Peterson, launched letsbuyspirit.com on Saturday, but the website crashed and now shows an overload notice saying: “Your response crashed our site. The movement grew so fast it overwhelmed our servers. We are upgrading infrastructure right now and will be back with full pledge functionality within 24-48 hours.” #spirit #money #campaign #airlines

Korea made delivery box a search tool [Korea campaign, Delivery box, Innovative, Informative] #korea #koreangovernment #campaign #delivery #viralvídeo

Follow (us) @afaqsdotcom for more such ads! McDonald's brings back Sara Arjun, and a slice of advertising nostalgia with her. As Sara returns to the big screen with Dhurandhar: The Revenge, the brand has recreated its old TV commercial featuring her as a child, turning the moment into a perfectly timed throwback. The new campaign revisits the same playful girlfriend–boyfriend banter from the original ad, this time spotlighting the Buddy Meal priced at ₹119, proving that sometimes, the best ideas are the ones audiences already remember. #Advertising #Marketing #Campaign #MarketingStrategy #MarketingCampaign #CreativeAds #McDonalds #SaraArjun [ advertising, marketing, marketing campaign, marketing strategy, brand strategy, creative ads, advertisement, ads, viral, viral ads, brand campaign, McDonald's, Sara Arjun, Nostalgia, Dhurandhar ]

Yesterday we stuck this cash sticker at Walmer Park and posted a clue to our instagram story. This is how we bring marketing to life. Well done to the lady who found it! #socialhands #campaign #marketing #socialmediamarketing #pinksticker