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As an expert myself (🤓), I’ll be the first to say: our era of “expertise” needs to change. Our creative brains crave novelty, variety and experimentation. They *love* to dabble - because it’s how we stay engaged, motivated and curious. But most advice tells us to “niche down” and “hyper-focus.” I’m telling us all to do the opposite. Do you fall anywhere on this spectrum? Bored, perfectionistic, joyless or burned out? Let’s talk about it in the comments 👀 *The piece is free on my substack, Creative Health. Lmk if you need the link! #creativity #expert #psychology #brain #mentalhealth

Every creative act is considered a “behaviorceutical”: drug-free medicine for your brain. It’s such a powerful concept to me as a Creative Health Scientist (and someone whose own creative blocks often got in the way of me making things). It doesn’t matter what you make: As long as you’re involved, engaged and keep showing up - your creative brain will thank you. Tell me in the comments if you’ve noticed this in your own life, or return to creativity as a form of medicine. Extra intrigued? Learn about the science behind creativity as a behaviorceutical in our latest Deep Dive on Substack 🧠 #creativity #brain #mentalhealth #wellbeing #burnout

Its my favorite time of the wk: Nerding out ab creativity science 🤓 In our last Deep Dive we covered my absolute favorite study in this space: one that first showed it doesn’t matter how uninspired, unmotivated or “not creative” you feel when you show up to create. Just doing it leaves you better off than you were before. There’s still so much here to unpack, but I hope this leaves you a little more open to doing something creative - no matter what baggage you might have 🙃 Tell me in the comments if you do - it’ll inspire others to do the same! #creativity #art #mentalhealth #psychology

My favorite time of the wk: Nerding out ab creativity science 🤓 In our last Deep Dive we covered my absolute favorite study in this space: one that first showed it doesn’t matter how uninspired, unmotivated or “not creative” you feel when you show up to create. Just doing it leaves you better off than you were before. There’s still so much here to unpack, but I hope this leaves you a little more open to doing something creative - no matter what baggage you might have 🙃 Tell me in the comments if you do - it’ll inspire others to do the same! #creativity #art #mentalhealth #psychology #burnout

The “Thinking Class”: Does it exist? (Yes). How can we fight back? (stop making creativity a luxury) I have been shouting this from the rooftops for years - but it feels incredibly urgent: Creative, critical thinking cannot be a luxury good. Unfortunately, no one is coming to save us. So, we have to start taking care of our creative brains as seriously as anything else. This is really just the starting point of many edges of this convo (I only have 3 min here!). Let’s kick it off in the comments first: What do you think? Do you see your creativity as a luxury? 😭🧠 #creativity #psychology #mentalhealth #ai #capitalism

Making are has proven to keep your brain to stay plastic and healthy as we age. Which creative activities do you do to stay neuroplastic? If you don’t do any I can help you with that with my course :) #art #neuroscience #creativity #hacks

The “real” cost of convenience isn’t that we’re lazy or self-indulgent; it’s that we’re untethered from reality. What helps us come back to earth? Doing things with our hands. Experiencing constraints, limits and friction. For the full read, link in my bio or comment FRICTION - excited to hear what you think 🧠🫶🏽 #creativity #brain #psychology #mentalhealth #capitalism

My favorite time of the wk: Research Review Friday 🤓 In our last Deep Dive we covered my absolute favorite study in this space: one that first showed it doesn’t matter how uninspired, unmotivated or “not creative” you feel when you show up to create. Just doing it leaves you better off than you were before. There’s still so much here to unpack, but I hope this leaves you a little more open to doing something creative - no matter what baggage you might have 🙃 Tell me in the comments if you do - it’ll inspire others to do the same! #creativity #art #mentalhealth #psychology #burnout

Stop worrying about the 50 tabs open in your head—they might be the secret to your success! 🧠✨ Neurodiversity isn't just about thinking differently; it's about a brain that's wired to see patterns and details others simply miss. By understanding "latent inhibition" and hyper-connectivity, you can turn that mental noise into a high-speed creative engine. Think of your mind as a vibrant garden where ideas cross-pollinate naturally. To make the most of it, keep a "capture tool" handy for those fast-moving lightbulb moments. Comment your thoughts below on how your unique brain sparks magic! #Neurodiversity #CreativeBrain #Innovation #DivergentThinking #Neuroscience

This is the kind of conversation I’ve been waiting for and I could celebrate it all day! 🎥 by @jasonlsilva Clear, embodied, and rooted in real science — not productivity myths. Grateful to see this level of articulation offered so generously, and excited about where these conversations are heading. A reminder that creativity is its own form of intelligence: non-linear, deeply embodied, and built on a different way of experiencing the world. #creativeflow #creativejourney #creativitytakescourage

I’ll be the first to say: our era of “expertise” needs to change. Most advice tells us to “niche down” and “hyper-focus.” I’m telling us all to do the opposite. Our creative brains crave novelty, variety and experimentation. We *love* to dabble - because it’s how we stay engaged, motivated and curious. But, our world has convinced us to do the opposite. you fall anywhere on this spectrum? Bored, perfectionistic, joyless or burned out? Let’s talk about it in the comments 👀 *The piece is free on my substack, Creative Health. Lmk if you need the link! #creativity #expertise #psychology #brain #mentalhealth

🧠✨ Your brain isn’t just thinking — it’s solving. It’s an insane problem-solving machine — firing neurons, creating new connections, and remixing ideas every second. When you feed it experiences + questions, it SYNTHESIZES info and builds new neural pathways that make you smarter, faster, more creative. 💙 Science shows that neuroplasticity — your brain’s ability to rewire itself — is how we learn, innovate, and adapt. The more you challenge your thinking, the more you strengthen those networks. 🧬🔗 So how do you boost creative synapse firing? ✨ Ask better questions (“What if…?” “Why not…?”) ✨ Take mental breaks (your brain connects dots offline!) ✨ Mix unrelated ideas (cross-train your thoughts) ✨ Get curious daily — new hobbies, new perspectives ✨ Let your mind wander — it’s where magic happens Your brain wants to invent — give it the fuel and watch the magic unfold. 🔥 ➡️ Follow for more mindset science ➡️ Share with someone who needs creative sparks ➡️ Save this for your next breakthrough 💭💥 @thepositivitymap 🌎 #Neuroplasticity #BrainScience #CreativeMindset #ProblemSolving #MindsetMatters Visuals: @hellopersonality
Top Creators
Most active in #coolnesses
Reels Graph Intelligence.
Advanced mapping of high-affinity Instagram Reels semantic patterns identified within the #coolnesses ecosystem.
Strategic Implementation
Our semantic engine has identified these specific pattern clusters as high-affinity matches for #coolnesses. Integrated usage of #coolnesses with strategic Reels tags like #costco cooling pillow and #aloe vera cooling gel is statistically linked to a significant increase in initial Reels discovery velocity.
In-Depth Hashtag Analysis: #coolnesses
Expert Review • June 4, 2026 • Based on 12 Reels
Executive Overview
#coolnesses is an actively used Instagram hashtag. Across the 12 trending reels analyzed on this page, the content has accumulated a combined total of 79,879 views— demonstrating healthy engagement activity within this content vertical. The top creator ecosystem features 5 notable accounts, led by @katina.bajaj with 79,760 total views. The hashtag's semantic network includes 100 related keywords such as #costco cooling pillow, #aloe vera cooling gel, #cooling down artinya, indicating its position within a broader content cluster.
Viewership & Reach Analysis
The 12 reels in this dataset have generated a combined 79,879 views, translating to an average of 6,657 views per reel. This viewership level reflects a more community-focused reach, where content primarily circulates within a dedicated audience group.
The highest-performing reel in this dataset received 70,304 views. This viral outlier performance is 1056% of the average reel performance in this set. This significant gap between the top performer and the average highlights the "viral lottery" nature of this hashtag — breakout hits can achieve massive scale.
Content Overview & Top Creators
The #coolnesses ecosystem is dominated by short-form video content (Reels), aligning with Instagram's algorithmic preference for video-first distribution. There are 5 distinct accounts contributing to the trending feed. The top creator, @katina.bajaj, has contributed 8 reels with a total viewership of 79,760. The top three creators — @katina.bajaj, @almaperi, and @thesaturnianwoman — together account for 100.0% of the total views in this dataset. The semantic network of #coolnesses extends across 100 related hashtags, including #costco cooling pillow, #aloe vera cooling gel, #cooling down artinya, #elly de la cruz cool wallpapers. Creators often use these tags together to reach overlapping audiences.
Discoverability & Reach Potential
The discoverability metrics for #coolnesses indicate an active content ecosystem. The average of 6,657 views per reel demonstrates consistent audience reach. For creators using #coolnesses, authentic, niche-specific content that adds real value tends to perform well.
Analyst Verdict
#coolnesses demonstrates the hallmarks of a steadily growing Instagram hashtag. With an average of 6,657 views per reel, the viewership metrics position this hashtag as a growing content category. Creators like @katina.bajaj and @almaperi are leading the charge, setting viewership benchmarks for the community.
Frequently Asked Questions
Everything about #coolnesses on Instagram
Global Reels Trends
Explore high-velocity Instagram Reels hashtags currently shaping global discovery.




