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This company will change live sports forever... And I think it could be worth $10B+ in 10 years. It’s called Cosm @experiencecosm Last weekend Cosm went viral on all platforms as they broadcasted the Texas vs Michigan football game. But what was unique about the video was that it showed an “on field media experience” for fans that weren’t in the stadium. Instead of paying thousands to be in the stadium, fans were sitting in comfortable chairs, being served food/drinks, and watching the game with friends. This was at the Cosm location in Dallas. As soon as I saw the clip, I knew Cosm was going to be massive. Cosm invented “Shared Reality”...it’s like a movie theater and a VR headset had a baby. At each Cosm location, fans book seats in either the Dome (IMAX style immersive viewing area), the Hall (a 2-story sportsbook style room), or the Deck (outdoor bar/restaurant with a break from the game). In addition to hosting live sports, Cosm supports all kinds of events, including stargazing, space tours, music visuals, art installations, and more. They currently have 2 locations (LA and Dallas), but just raised $250M to expand to 50 locations in the next couple years. To me, this is going to be a massive hit and I’d expect one to be in every major city soon. I can’t wait to go to one and watch a game here! #sports #sport #football #soccer #espn #tech #vr #virtualreality #technology

10/10 experience and highly recommended for sports fans! Cosm offers stadium style seating with a huge expansive screen so it feels like you’re sitting right by the action. 📍@cosmlosangelesca - 1252 District Dr, Inglewood, CA 🔸They offer Arts & Entertainment experiences as well, not just sports. 🔸There are different levels of seating to match any budget 🔸Parking is validated up to 4 hours #cosm #cosmlosangeles #cosmla

La Premier League en @cosmlosangelesca #soccer #futbol #reels #football #instagood #sports #futebol #video #LosAngeles #california #viralpost❤️ #viralreels #Cosm #entertainment #technology #LA #la #lifestyle #life #lifeisgood #sofistadium #inglewood #hollywood #hollywoodpark

Cosm was included in this year’s 10 Most Innovative Sports Tech Companies by @sportsbusinessjournal 🎉 From launching our first two immersive venues in LA & Dallas to delivering next-level live sports experiences through #SharedReality, we’re just getting started. With major league and broadcast partnerships across the NBA, UFC, ESPN, and more, as well as two forthcoming venue locations coming to Atlanta and Detroit, we’re redefining how fans throughout the nation experience the world’s best sporting events. #cosm #cosmla #cosmdallas #sportstech #sharedreality #immersivetech

📍 Cosm Los Angeles #futbol #futbolistas #futboleros #soccer #soccerlife #soccerplayer #footy #footyfan #fyp #foryoupage #foryou #elsoccerguy #viral #humor #reels #reelsviral #reelsinsta #viralreels #explore #explorepage #iykyk #parati #relatable #sports #deportes #losangeles

@cosmdallastx is the ✨coolest✨ way to watch sports in Dallas — trust me, COSM is THE place to go 👏🏼 #cosmdallas #dallas #dallastx #thecolony #usopen #grandscapetx #sports #sportstiktok #football #footballtiktok #northdallas #northdallas #plano #frisco #dfw #collegefootball #nfl #college #collegesports #sportsbar #placestovisit #thingstodoindallas #immersive #immersiveexperience

Construction continues on @cosmdetroit, a new immersive sports and entertainment venue rising in downtown Detroit near Campus Martius. The project is moving toward a planned September opening. COSM Detroit will feature a planetarium-style LED dome with a 180 degree screen designed to put fans inside live sports and entertainment events. The venue is part of a larger Cadillac Square redevelopment led by Bedrock and adds a new type of sports experience to the downtown core. Follow @rawdetroit for more Detroit updates.

@cosmlosangelesca was acknowledged ☝️ COSM in Los Angeles, California is a really cool spot to watch sports or shows. They got this giant screen that delivers a fun immersive experience. I was there to check out Wrestlemania and it really felt like I was actually there. The food they got here is like an elevated take on sports bar/stadium food and it’s very delicious 🤤 There’s items like burgers, tacos, fries, pizzas, nachos, wings and more. If you’re looking for a fun activity to do in LA, check out COSM for a sports game or a show 🙌 #vlog #wwe #wrestlemania #immersiveexperience #losangeles

INSANE hyper-reality today for the Wrexham game. Felt like I was literally inside the stadium - but really I was in a space age sports bars in Dallas. ⚽️ This is one of two @cosm cinemas in the world (the other is in Los Angeles) and both will be absolutely PRIME SPOTS for World Cup watching this summer. Loved the chance to research it in person today. Thanks for having me @cosm! 👏👏👏 #cosm #cosmdallas #worldcupfootball #wrexham #swansea

ATL are y'all excited about @cosmatlanta coming to Atlanta? 👀 COSM Atlanta is coming to Centennial Yards, right next to Mercedes-Benz Stadium and State Farm Arena. An immersive spot for sports and live events with massive screens and unreal visuals — perfect timing with the 2026 World Cup coming to the city 🌍⚽️ Between this and everything else rising downtown… what do y’all want to see next? 👇🏽 #COSMAtlanta #CentennialYards #DowntownAtlanta #ATLReels #AtlantaDevelopment

Utterly impressive way to watch live sports when you can actually get to the game - check out COSM!! #immersive #sports #hospitality #venue #usa #losangeles #dallas
Top Creators
Most active in #cosm-sports
Reels Graph Intelligence.
Advanced mapping of high-affinity Instagram Reels semantic patterns identified within the #cosm-sports ecosystem.
Strategic Implementation
Our semantic engine has identified these specific pattern clusters as high-affinity matches for #cosm-sports. Integrated usage of #cosm-sports with strategic Reels tags like #sport and #sports is statistically linked to a significant increase in initial Reels discovery velocity.
In-Depth Hashtag Analysis: #cosm-sports
Expert Review • June 3, 2026 • Based on 12 Reels
Executive Overview
#cosm-sports is an actively used Instagram hashtag. Across the 12 trending reels analyzed on this page, the content has accumulated a combined total of 1,286,422 views— demonstrating strong content velocity within this content vertical. The top creator ecosystem features 8 notable accounts, led by @kallaway with 993,339 total views. The hashtag's semantic network includes 40 related keywords such as #sport, #sports, #sporting, indicating its position within a broader content cluster.
Viewership & Reach Analysis
The 12 reels in this dataset have generated a combined 1,286,422 views, translating to an average of 107,202 views per reel. This strong average viewership suggests healthy algorithmic distribution. Reels using this hashtag are reliably reaching audiences interested in this niche.
The highest-performing reel in this dataset received 993,339 views. This viral outlier performance is 927% of the average reel performance in this set. This significant gap between the top performer and the average highlights the "viral lottery" nature of this hashtag — breakout hits can achieve massive scale.
Content Overview & Top Creators
The #cosm-sports ecosystem is dominated by short-form video content (Reels), aligning with Instagram's algorithmic preference for video-first distribution. There are 8 distinct accounts contributing to the trending feed. The top creator, @kallaway, has contributed 1 reel with a total viewership of 993,339. The top three creators — @kallaway, @rawdetroit, and @deshaun — together account for 86.1% of the total views in this dataset. The semantic network of #cosm-sports extends across 40 related hashtags, including #sport, #sports, #sporting, #cosm. Creators often use these tags together to reach overlapping audiences.
Discoverability & Reach Potential
The discoverability metrics for #cosm-sports indicate an active content ecosystem. The average of 107,202 views per reel demonstrates consistent audience reach. For creators using #cosm-sports, posting consistently with trending audio and relevant angles will help you get noticed.
Analyst Verdict
#cosm-sports demonstrates the hallmarks of a steadily growing Instagram hashtag. With an average of 107,202 views per reel, the viewership metrics position this hashtag as a reliable reach driver. Creators like @kallaway and @rawdetroit are leading the charge, setting viewership benchmarks for the community.
Frequently Asked Questions
Everything about #cosm-sports on Instagram
Global Reels Trends
Explore high-velocity Instagram Reels hashtags currently shaping global discovery.












