#Customer Data Platforms

🎧 EPISODE 719: Composable Customer Data Platforms with Tejas Manohar, Hightouch - Listen: https://agilebrandguide.com/the-agile-brand-podcasts/latest-podcasts/ Are you building your customer data strategy around your goals, or are your goals constrained by your data platform? Agility in today’s marketing technology landscape isn’t just about speed—it’s about flexibility. Brands need data architectures that adapt to their needs, not the other way around. And with the right approach, that agility can fuel personalization, better customer outcomes, and real business value. Today we’re going to talk about composable customer data platforms and how AI is enhancing decision-making to increase customer lifetime value. To help me discuss this topic, I’d like to welcome Tejas Monahar, co-CEO and co-Founder of Hightouch. Don't miss the latest expert-mode #martech and #innovation insights: ➡️ Subscribe to #TheAgileBrandNewsletter: https://www.linkedin.com/newsletters/the-agile-brand-6912190025136791552/ or ➡️ Subscribe to the #AgileBrand on: Apple: https://bit.ly/4asfndB Spotify: https://spoti.fi/4mOwpYO YouTube: https://bit.ly/3FIT4oO #martech #marketing-technology #softwaredemo #demo #marketing #unboxing #ecommerce #digitalstrategy #marketers #marketingtips #artificialintelligence #marketingroi #salesdemo #platformdemo #onlinedemo

Since August, I’ve been putting in 40+ additional hours a week outside the office building what’s coming next. Not experimenting. Not chasing trends. Building real platforms. We’re talking full-stack, AI-driven marketing infrastructure—anchored by a true Customer Data Platform that connects everything: • SEO + AEO so brands rank in Google and inside AI answers • Deep competitor analysis and comparison engines for SEO, inventory, and pricing • Radius-based search intelligence to dominate local and regional demand • Google Places / Maps monitoring and optimization at scale • Email, social, SMS, and direct mail—fully orchestrated, not siloed • A centralized CDP unifying customer behavior, intent, lifecycle, and sales data • An AI brain that personalizes messaging, timing, and offers across every channel • Lead scraping, enrichment, and routing feeding real prospects into the system • Online review monitoring, sentiment analysis, and AI-assisted response across platforms • KPI, attribution, and performance platforms that show what actually drives revenue—not vanity metrics This isn’t content automation. This is intelligent, data-driven marketing infrastructure. And the efficiency gains are real. For context: I just sent 43,000 emails for $80—cutting a recurring $2,000/month expense down to nearly nothing. That’s not a “win.” That’s just the tip of the iceberg. I’m not rolling everything out at once. I’m deploying pieces strategically, pressure-testing in live environments, refining, then scaling. And this still doesn’t touch the wild work happening in video, content creation, and AI-driven storytelling—that’s coming later. 2026 is lining up to be something special. These platforms are killers. And most people won’t realize what’s happening until they’re competing against it. If you’re paying attention to where AI, data, and execution are headed—you’ll see it. #OperationalEfficiency #SmartMarketing #MarketingEfficiency #GooglePlaces #SearchIntelligence CompetitiveAnalysis MarketIntelligence LeadGenerationMarTech MarketingInfrastructure CustomerDataPlatform CDP AEO FutureOfMarketing WhenOthersCantTimMoranCan

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Navigating the world of marketing technology can be overwhelming with over 14,000 tools available today, but here are a few standouts making waves: ➡️ ChatGPT: A go-to for creativity and brainstorming (despite its cost). Perfect for quick ideation and content generation. ➡️ CDPs (Customer Data Platforms): AI-powered platforms that link data from multiple sources, enabling precise audience segmentation and personalized campaigns. ➡️ OfferFit: Revolutionizing A/B testing by running tens of thousands of tests daily. The insights and data gathered are unparalleled for marketers looking to optimize quickly. With tools like these, the possibilities for personalization, efficiency, and innovation are limitless. 🚀 🌐 Discover the best AI tools for your MarTech stack—watch the full episode now! Link in bio!

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Marketing isn’t what it used to be! Old predictive models are too slow for today’s customer expectations. Join our free live webinar with Dr. Tuhin Chattopadhyay (IIM Ahmedabad alumnus & Digital Transformation Leader Award 2019) and learn how to future-proof your marketing with AI: 🟣Real-time Customer Data Platforms (CDPs) & Real-Time Decisioning Management (RTDMs) for instant personalization. 🟣The 3-layer Agentic AI model (Data, Reasoning, Memory) that powers self-evolving marketing. 🟣How today’s leaders are staying ahead of disruption. 📅Date: 3rd September 2025 🕐Time: 6:00 PM – 7:15 PM 🔗 Link in Bio | Register now — seats are limited. [Marketing Automation, Martech, Growth Marketing, Business Intelligence, Predictive Analytics, AI Strategy, Data Science in Marketing, Leadership in Marketing]