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✨ It’s Thursday, innit! ✨ THE ONE WITH THE FURIOUS SEAHORSE We’re back in FOLDE Up for this week’s bumper edition of Thursday Favourites. Settle in with a glass of something fruity and watch as we take you through a not-so whistlestop tour of what’s new at FOLDE HQ. We’ve given up on product tagging as we can no longer add multiple items but you should find all the books we talked about on our website, or ping us a DM and we’ll send you the link. We realised once we’d finished that we missed a couple of new titles 🤦♀️ We’ll add those to the notional script for next week.

We have taken over the demo kitchen at Harrods this week, and the challenge has been a good one. How do you bring the flavour of charcoal into the room without lighting the oven? Today we teamed up with @folde. They cook on a Professional Charlie Oven in their restaurant every day, so they know exactly how to get the best out of it. They prepared a menu back at the restaurant and brought it into Harrods to serve as a feast. As soon as the food hit the counter, the smell carried. It travelled across the space and people followed it. Then came the tasting. Big flavour, depth, that unmistakable charcoal character. The reaction said it all. By the afternoon we were surrounded. Visitors, teams from around the store, word spreading that something special was being served. This is what it is all about. Bringing that experience to life, even without the oven running. If you get the chance, go and find FOLDE in Wandsworth. It is well worth it. A massive thank you to Guy and Ella. You were truly amazing🙏🔥🔥🔥

Lazy dumplings! Vi har glemt alle regler og viser sig hvordan du kan lave dumplings uden at skulle folde💆♀️🥟 Dumpling-fars til ca. 25 stk.: - Ca. 300 g fintsnittet spidskål - 1 tsk groft salt - 400 g hakket grisekød - 1/2 bundt forårsløg i meget tynde skiver - 2 pressede fed hvidløg - 2 spsk soja - 2 spsk ristet sesamolie - 1 spsk fintrevet ingefær - 1 tsk groft salt Derudover: - 25 gyoza skins/stykker gyozadej - Olie til stegning - 1 dl vand 1. Bland spidskål og salt godt sammen i en skål. Lad det stå i ca. 20 min. Vrid så meget vand som muligt fra spidskålet - evt. i et viskestykke.�2. Rør det sammen med de øvrige ingredienser, til en sammenhængende fars.�3. Varm olie op i panden. 4. Form små kugler af fars og læg dem på panden med afstand imellem. Steg i ca. 1-2 min. til de er gyldne i bunden.�5. Læg gyoza-skins ned omkring kødet, tilsæt vand og kom så låg på. Damp i ca. 5 min. �6. Fjern låget og lad dem stege ca. 1 min. til vandet er fordampet. Peanutbuttersauce: - 1 dl skyr, græsk yoghurt eller creme fraiche - 4 spsk grov peanutbutter - 2 spsk soja - 1 tsk sukker - 1/2 spsk revet ingefær - 1 spsk limesaft - 1/2 dl vand 1. Det hele røres sammen. Toppings: crispy chili olie, ristet sesam og koriander.

When your brain’s still in savasana but you’re up next on the schedule 🧘♀️ Just another day at your favourite yoga studio in Hobart. So, BTW, did you know our very own Grace is starting to teach yin classes here at Folde after completing her @yogaindepth 200hr YTT and Elements of Yin 50hr with @jackeleheryoga If you’d like to teach, or just to learn more about yoga (and yourself), Yoga in Depth 200 hour 2026 begins in August and Elements of Yin 50 hour begins in April. Bookings are open and spaces are filling! Link in bio ofc x

..SÅ er den her🎧 Her får du Sonys bedste støjreduktion, signaturlyd og surroundlyd - perfekt til gamere eller filmelskere! Alt sammen pakket ind i et stilfuldt, let og komfortabelt headset. En helt ny funktion ved XM6 er, at du nu endelig kan folde hovedtelefonerne, hvilket er utrolig praktisk, når du rejser. Det er et headset, du kan have på i helt op til 30 timer på en fuld opladning - Og hvis batteriet løber tør, giver blot 3 minutters opladning dig 3 timers afspilningstid. Fås nu hos Elgiganten👏 #elgiganten #sonys #xm6

Her er 2 nemme måder at folde servietter på - de kan bruges året rundt, men er jo helt perfekte her til Valentins dag ❤️ #valentines #valentinesday #servietfoldning

Small business owners, dream chasers, environmental and sustainability champions, what should I ask the incredible ladies of @foldedorset when we see them later today? An award-winning, certified @bcorpuk business that is a runaway success, Amber and Karen who founded FOLDE have a story that closely aligns with my own, so we’re off to visit to experience it for ourselves. Drop a question in the comments that you think I should ask. Anything I should pick their brains about to help on my own journey to setting up a business with sustainability, passion, community, and purpose at its heart? *when I say “we’re on our way to Shaftesbury, I meant after I’ve a#walked Woody. We’re not currently walking to Dorset.

Til dig, der stadig venter på dit Hogwarts-brev 📨 Se lige de her Harry Potter‑pragtudgaver, der er ilustreret af MinaLima og fyldt med fine detaljer og magiske folde‑ud‑features ✨ Perfekte til fans, samlere og alle, der elsker magi 📚🪄

✨FINALE - STJERNEKLAR✨ Sikke en fornøjelse det har været at se alle vores skønne deltagere folde sig ud som kæmpe stjerner uge efter uge🙌 Stolt er et fattigt ord! 🥲 Når aftens program ruller over skærmen, kan I godt regne med at den får alt hvad den kan trække🥳 Det har været det vildeste at være en del af hele Stjerneklar holdet, tusind tak til @dr1tv og kæmpe tak til @mastifftv.dk for tilliden og for at skabe den dejligste arbejdsplads♥️ Damian & Malene 😘 #stjerneklar #dr1 #mastifftv #reels #dancereel #explore #dance #choreography #koreograf #starstruck

Jeg er vist bagud på trenden med at folde tortilla, men de er jo nødt til at gøre deres indtog i #økonomimad for nøj hvor er de gode og billige! Jeg kan ikke sætte pris på, fordi det kommer så meget an på hvad du kommer i dem! Jeg brugte kyllingerester og hvad jeg lige havde i køleren🍗 Hvad ville du komme i? ℕ𝔹: 𝕡𝕣𝕚𝕤𝕖𝕣𝕟𝕖 𝕖𝕣 𝕧𝕖𝕛𝕝𝕖𝕕𝕖𝕟𝕕𝕖. ℕ𝕠𝕘𝕝𝕖 𝕤𝕥𝕖𝕕𝕖𝕣 𝕧𝕚𝕝 𝕕𝕖𝕥 𝕧æ𝕣𝕖 𝕕𝕪𝕣𝕖𝕣𝕖 𝕖𝕝𝕝𝕖𝕣 𝕓𝕚𝕝𝕝𝕚𝕘𝕖𝕣𝕖. 𝕀 𝕠𝕡𝕤𝕜𝕣𝕚𝕗𝕥𝕖𝕣𝕟𝕖 𝕥𝕚𝕝 #ø𝕜𝕠𝕟𝕠𝕞𝕚𝕞𝕒𝕕 𝕘å𝕣 𝕛𝕖𝕘 𝕦𝕕𝕗𝕣𝕒 𝕒𝕥 𝕕𝕚𝕥 𝕓𝕒𝕤𝕚𝕤𝕜ø𝕜𝕜𝕖𝕟 𝕚 𝕗𝕠𝕣𝕧𝕖𝕛𝕖𝕟 𝕖𝕣 𝕗𝕪𝕝𝕕𝕥 𝕠𝕡 𝕞𝕖𝕕 𝕤𝕒𝕝𝕥, 𝕡𝕖𝕓𝕖𝕣, 𝕠𝕝𝕚𝕖, 𝕙𝕠𝕟𝕟𝕚𝕟𝕘 𝕠𝕘 𝕒𝕟𝕕𝕣𝕖 𝕓𝕒𝕤𝕚𝕤𝕧𝕒𝕣𝕖𝕣. 𝕁𝕖𝕘 𝕠𝕡𝕗𝕠𝕣𝕕𝕣𝕖 𝕒𝕝𝕥𝕚𝕕 𝕥𝕚𝕝 𝕒𝕥 𝕓𝕣𝕦𝕘𝕖 𝕠𝕡 𝕒𝕗 𝕕𝕖𝕥 𝕕𝕦 𝕙𝕒𝕣 𝕚 𝕜ø𝕝𝕖𝕤𝕜𝕒𝕓𝕖𝕥 𝕖𝕝𝕝𝕖𝕣 𝕗𝕚𝕟𝕕𝕖 𝕧𝕒𝕣𝕖𝕣 𝕞𝕖𝕕 𝕕𝕒𝕥𝕠𝕞æ𝕣𝕜𝕟𝕚𝕟𝕘 𝕤𝕠𝕞 𝕕𝕦 𝕜𝕒𝕟 𝕓𝕪𝕥𝕥𝕖 𝕦𝕕 𝕞𝕖𝕕. 𝔻𝕖𝕥 𝕖𝕣 𝕓𝕒𝕣𝕖 𝕚𝕟𝕤𝕡𝕚𝕣𝕒𝕥𝕚𝕠𝕟 ✌🏽❤️ #food #sweet #foodie #easyfood #mad #hurtigmad #delicious #billigmad #nemmad

Hjemmelavet malesæbe 🎨🖍️🛁 Jeg garanterer det er et kæmpe hit - lad ungerne folde deres indre maler løs, samtidig med de bliver rene🥳 Til malesæbe skal du bruge: 1 dl neutral flydende sæbe 1 -3 spsk majsstivelse 1–2 spsk vand Meget lidt frugtfarve (eller naturlig farve) 1 spsk smeltet kokosolie (valgfri - men lækkert) Sådan gør du: Rør sæbe og majsstivelse sammen i en skål. Tilsæt vand lidt ad gangen, til konsistensen er som yoghurt/maling. Del i små skåle eller beholdere. Tilsæt ganske lidt farve (det kan smitte af med for meget farve). God fornøjelse #morlivet #bad #børn

Her er en guide til at folde stræklagner, som altid roder rundt i skabet! @marianne.gammelgaard viser at det handler om at få lavet en firkant/rektangel 🩷#lifehacks
Top Creators
Most active in #folde
Reels Graph Intelligence.
Advanced mapping of high-affinity Instagram Reels semantic patterns identified within the #folde ecosystem.
Strategic Implementation
Our semantic engine has identified these specific pattern clusters as high-affinity matches for #folde. Integrated usage of #folde with strategic Reels tags like #how to fold plastic bags and #marie kondo folding pants is statistically linked to a significant increase in initial Reels discovery velocity.
In-Depth Hashtag Analysis: #folde
Expert Review • June 4, 2026 • Based on 12 Reels
Executive Overview
#folde is an actively used Instagram hashtag. Across the 12 trending reels analyzed on this page, the content has accumulated a combined total of 328,064 views— demonstrating healthy engagement activity within this content vertical. The top creator ecosystem features 8 notable accounts, led by @lenebeier with 170,356 total views. The hashtag's semantic network includes 100 related keywords such as #how to fold plastic bags, #marie kondo folding pants, #folding camping bed, indicating its position within a broader content cluster.
Viewership & Reach Analysis
The 12 reels in this dataset have generated a combined 328,064 views, translating to an average of 27,339 views per reel. This viewership level reflects a more community-focused reach, where content primarily circulates within a dedicated audience group.
The highest-performing reel in this dataset received 170,356 views. This viral outlier performance is 623% of the average reel performance in this set. This significant gap between the top performer and the average highlights the "viral lottery" nature of this hashtag — breakout hits can achieve massive scale.
Content Overview & Top Creators
The #folde ecosystem is dominated by short-form video content (Reels), aligning with Instagram's algorithmic preference for video-first distribution. There are 8 distinct accounts contributing to the trending feed. The top creator, @lenebeier, has contributed 1 reel with a total viewership of 170,356. The top three creators — @lenebeier, @arladk, and @jasmingabay — together account for 88.4% of the total views in this dataset. The semantic network of #folde extends across 100 related hashtags, including #how to fold plastic bags, #marie kondo folding pants, #folding camping bed, #scottish fold ragdoll mix. Creators often use these tags together to reach overlapping audiences.
Discoverability & Reach Potential
The discoverability metrics for #folde indicate an active content ecosystem. The average of 27,339 views per reel demonstrates consistent audience reach. For creators using #folde, authentic, niche-specific content that adds real value tends to perform well.
Analyst Verdict
#folde demonstrates the hallmarks of a steadily growing Instagram hashtag. With an average of 27,339 views per reel, the viewership metrics position this hashtag as a growing content category. Creators like @lenebeier and @arladk are leading the charge, setting viewership benchmarks for the community.
Frequently Asked Questions
Everything about #folde on Instagram
Global Reels Trends
Explore high-velocity Instagram Reels hashtags currently shaping global discovery.











