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I am beyond thrilled to launch my passion project - OnSet - an experiential learning program for technicians across various departments wanting to build a career in Indian film, television and advertising. Visit onsetprogram.in, send in your work, tell us about yourself and stand a chance to work with or create with the best in the business! I cannot wait to welcome the next generation of creative talent On Set!🎬

Deepika Padukone marked her birthday by launching The OnSet Program, a new initiative under her Create With Me platform aimed at supporting young creative talent. Designed to nurture aspiring professionals across film, television, and advertising, the program offers hands-on training and opportunities across key departments—from direction and writing to cinematography, editing, and production. The initiative reinforces Deepika’s commitment to honest storytelling and creating meaningful pathways for emerging voices in Indian cinema. Video: @deepikapadukone Instagram #DeepikaPadukone #TheOnSetProgram #CreateWithMe #IndianCinema #CreativeTalent

It’s been a gruelling 3 months! And the team and I were pleasantly surprised by the quality of applications we received and had to sieve through. It was lovely speaking with soo many of you and getting to know you better… Stay tuned to find out our first Cohort of the Create With Me - OnSet Program! #CreateWithMe #OnsetProgram

You loved our last post on creative careers in India, so of course we had to make another one. For anyone looking to break into these industries, here are a few courses and opportunities we’ve been bookmarking: 1. The OnSet Program with Deepika Padukone — a selective, hands-on initiative focused on spotting and developing high-potential creative talent for ambitious, industry-defining projects. 2. The Print School of Journalism — a course that offers a professional, insider look at the many sides of journalism. Other Creative careers across Art & Culture: - Exhibit designer - Museum Conservator - Collections Manager - Museum Educator - Illustrator - Art director/ Creative director - Game designer - Brand Identity Designer - Event Manager, Artist Manager - Sponsorship coordinator - Marketing/Communications manager - Risk and Compliance Officer

She never fails to amaze us with her contributions to Indian film industry. Queen, truly! Deepika Padukone launches The OnSet Program on her birthday. The program will not only provide training opportunities to new talent, but it will also provide a launch play-field for individuals who already have experience to lead their own departments. A special birthday gift to the nation ❤️ #DeepikaPadukone #OnSet

Deepika Padukone launches OnSet Program spanning film & advertising Bollywood sirf stars se nahi chalta… har iconic scene ke peeche hote hain technicians, creators aur dreamers. Aur ab unke liye ek life-changing opportunity lekar aayi hain Deepika Padukone. Unka yeh exclusive initiative Indian film, television aur advertising industry ke next generation of creative talent ko real exposure, learning aur growth ka mauka deta hai. Agar aap camera ke peeche apna future dekhte ho, agar aap sirf sapne nahi — career banana chahte ho, toh yeh video aap miss nahi kar sakte. 👉 Watch till the end & decide: is this your moment? #DeepikaPadukone #BollywoodCareers #FilmIndustryIndia @deepikapadukone #happybirthdaydeepikapadukone #CreativeTalent #BehindTheScenes #IndianCinema [Deepika Padukone initiative, Bollywood career opportunity Film industry technician jobs, Behind the scenes Bollywood Media & advertising careers, How to work in film industry Creative jobs in Bollywood]

🌠 @deepikapadukone and #TheTeam were pleasantly surprised by the quality of #applications they received. Stay tuned to find out their first Cohort of the #CreateWithMe 🤝 #OnSetProgram 🌌

Empowering the next generation of creative talents, the incredible Deepika Padukone marks her birthday by launching 'The OnSet Program.' This innovative initiative is designed to nurture fresh talent in the film, television, and advertising sectors. Through training and mentorship, aspiring artists will get the chance to showcase their skills and pursue their dreams. Deepika's commitment to fostering authentic storytelling is truly inspiring, paving the way for a new era of creativity in India. #DeepikaPadukone #OnSetProgram #Bollywood #FilmIndustry #CreativeTalent #Inspiration #Mentorship #BirthdayLaunch #Empowerment #Artists #Film #TV #Advertising #Hollywood #Activities #TalentEmpowerment #MovieMagic #Innovation #CreativeFuture #CelebrityBirthday #FilmFestival #CreativityUnleashed @deepikapadukone

On her 40th birthday, Deepika Padukone launches the ‘On Set’ programme Giving opportunities to people with passion in the film industry in the technical side to learn and to build their career ✨ “I am beyond thrilled to launch my passion project - OnSet - an experiential learning program for technicians across various departments wanting to build a career in Indian film, television and advertising. Visit onsetprogram.in, send in your work, tell us about yourself and stand a chance to work with or create with the best in the business! I cannot wait to welcome the next generation of creative talent On Set!🎬” - Deepika Padukone #deepikapadukone

What started as a birthday initiative by Deepika Padukone to give back to the industry is already making waves, as The OnSet Program crosses 5000 application❤️ #DeepikaPadukone #TheOnSetProgram

WATCH 🎥 | Deepika Padukone’s initiative ‘The OnSet Program’, launched on her birthday this year as a way to give back to the industry, has received an overwhelming response as she shares an exciting update with aspiring creative talents 😍 . . #DeepikaPadukone #OnSetProgram

Deepika Padukone shares a big update as ‘The OnSet Program’ — launched on her birthday this year to give back to the industry — garners 5000+ entries 💯💯💯 #DeepikaPadukone #theonsetprogram @deepikapadukone #bollywoodnews #mumbaifilm #updatenownews
Top Creators
Most active in #onset-program
Reels Graph Intelligence.
Advanced mapping of high-affinity Instagram Reels semantic patterns identified within the #onset-program ecosystem.
Strategic Implementation
Our semantic engine has identified these specific pattern clusters as high-affinity matches for #onset-program. Integrated usage of #onset-program with strategic Reels tags like #onset and #the onset program is statistically linked to a significant increase in initial Reels discovery velocity.
In-Depth Hashtag Analysis: #onset-program
Expert Review • June 5, 2026 • Based on 12 Reels
Executive Overview
#onset-program is an actively used Instagram hashtag. Across the 12 trending reels analyzed on this page, the content has accumulated a combined total of 21,478,998 views— demonstrating exceptional viral potential within this content vertical. The top creator ecosystem features 8 notable accounts, led by @deepikapadukone with 21,426,015 total views. The hashtag's semantic network includes 13 related keywords such as #onset, #the onset program, #onsets, indicating its position within a broader content cluster.
Viewership & Reach Analysis
The 12 reels in this dataset have generated a combined 21,478,998 views, translating to an average of 1,789,917 views per reel. This exceptionally high average viewership indicates that content in this hashtag frequently hits the Explore page or Reels tab, driving massive exposure beyond the creator's immediate follower base.
The highest-performing reel in this dataset received 11,127,366 views. This viral outlier performance is 622% of the average reel performance in this set. This significant gap between the top performer and the average highlights the "viral lottery" nature of this hashtag — breakout hits can achieve massive scale.
Content Overview & Top Creators
The #onset-program ecosystem is dominated by short-form video content (Reels), aligning with Instagram's algorithmic preference for video-first distribution. There are 8 distinct accounts contributing to the trending feed. The top creator, @deepikapadukone, has contributed 2 reels with a total viewership of 21,426,015. The top three creators — @deepikapadukone, @filmymantramedia, and @voiceofsweta_ — together account for 99.9% of the total views in this dataset. The semantic network of #onset-program extends across 13 related hashtags, including #onset, #the onset program, #onsets, #deepika padukone onset program. Creators often use these tags together to reach overlapping audiences.
Discoverability & Reach Potential
The discoverability metrics for #onset-program indicate an active content ecosystem. The average of 1,789,917 views per reel demonstrates consistent audience reach. For creators using #onset-program, high-quality production and strong hooks in the first 1-2 seconds tend to perform best given the competition.
Analyst Verdict
#onset-program demonstrates the hallmarks of a well-performing Instagram hashtag. With an average of 1,789,917 views per reel, the viewership metrics position this hashtag as a premium discovery vehicle. Creators like @deepikapadukone and @filmymantramedia are leading the charge, setting viewership benchmarks for the community.
Frequently Asked Questions
Everything about #onset-program on Instagram
Global Reels Trends
Explore high-velocity Instagram Reels hashtags currently shaping global discovery.










