#Rapha Tokyo

本日より、ラファ東京およびrapha.ccでセールがスタートしました。 今回はクラブハウススタッフのRyomaがおすすめするセールアイテムをピックアップしました！ みなさんぜひクラブハウスへ遊びに来てください。 #rapha #raphatokyo #raphacyclingclub

would you rent this $10,000 bike in tokyo? #cycling #roadbike #rapha #tokyo

Tokyo City Ride 07 @rapha.tokyo #rapha_japan #raphatokyo #rapha #neverjustaride #sibuya #渋谷

The only problem with riding in Japan

🇯🇵 TOKYO GROUP RIDE 🇯🇵 What a place to ride! Thanks so much @loyal__roy for having me along! Soya2Sata starting Thursday… #japan #tokyo #shibuya #rapha #raphatokyo #cycling #cyclingstyle #cyclinglove #cyclingaddict #cyclingpics #bike #bikelifestyle #cyclistlife #cyclist #cyclistlifestyle

リファは、ブランド史上最大の旗艦店「ReFa GINZA（リファ ギンザ）」を11月15日（土）にグランドオープンする。 オープニングセレモニーには、アンバサダーの榮倉奈々と山田裕貴が登場。テープカットやトークセッションに参加し、会場を華やかに盛り上げた。 リファ ギンザ オープン日／2025年11月15日（土） 住所／東京都中央区銀座7丁目9−15 Ginza gCUBE B1F〜4F 営業時間／平日 　11:00〜20:00 土日祝 10:00〜20:00 @refa_mtg @refa_ginza @nana_eikura @00_yuki_y #ReFa #リファ #榮倉奈々 #山田裕貴

自転車に跨がればいつでも最高の気分✨ #ロードバイク #ロードバイクのある生活 #ヒルクライム #ラファ #rapha #raphatokyo #raphawednesdays

Really enjoy my very first ride in TOKYO! Thanks to our beloved ride leader @iamfung 🙌🏼 shoutout to @rapha.tokyo @factorbikes for the lovely RCC FACTOR rental bike! . . After all the HYROX training, it’s great to be back on the saddle! Good rides always come with great company! Even when the ride is tough, pain is only temporary but the smiles stay forever👊🏼😬 . . 🎥 @sap01lcsc . . #rapha #raphatokyo #raphajapan #raphahongkong #rapharcc #rcchkg #rcc #raphacyclingclub #factorbikes #factor #cycling #cyclist #cyclejapan #biketravel #exploring #goodtimes #climbing #goodvibes #hachioji #tokyo #japan #whatsnext

Está acontecendo galera🔥 #fy

#Roppongi#Japan#

Last year, we worked with Rapha under the direction of Fran Millar (CEO) and Jodie Harrison (Chief Brand Officer) to define a clear direction for the next chapter of the brand. The brief wasn’t to reinvent Rapha, but to re-energise it. To visualise the future of the brand and define a framework for the team to build towards. As the work begins to roll out under new creative leadership, we’ll be sharing more over the course of the year. ——— Rapha changed the way people thought about cycling. It captured the soul of the sport, transforming the everyday ride into something more and, in doing so, changed how millions of people experienced it. To use a cycling analogy, Rapha once rode off the front, setting the pace, but over time the gap closed and the peloton caught up. In trying to be for everyone, much of what once set it apart was diluted. Our approach centred on a simple idea: re-establishing Rapha as the voice of cycling. Not through volume, but through clarity, consistency, and point of view. A brand rooted in purpose, not popularity. This took the form of a broader recalibration. The core script mark was retained, preserving a key anchor of the brand, while the wider system was simplified and restructured. A clear hierarchy was introduced across the three product tiers, refining how the brand speaks at different levels, from core to performance to community. At the centre of the rebrand is a new typographic system. Developed in collaboration with @frostype.xyz , six bespoke typefaces move fluidly between storytelling and performance, supporting everything from editorial narratives to technical detail. Rather than defining identity through form alone, the type system enables differentiation through application, giving each tier its own character while maintaining cohesion across the brand. The result is a more focused and adaptable brand. One that restores clarity without losing depth, drawing on its heritage but without being defined by it. Designed to scale across product, retail, and digital, the new system equips the team to apply the brand consistently, enabling Rapha to reassert its position with confidence.

Some songs find their way back to you @tokiohotel #cover #harp