#Refreshes

Tropicana spent $35M on a redesign… and lost $30M in sales in just two months. Why? Because people couldn’t recognise the pack anymore. The new design was clean, Modern and Trendy. But it erased years of brand memory. Big reminder for marketers 👇 Looking better doesn’t mean selling more. Brand recognition beats design trends - every single time. If customers can’t spot you in 2 seconds, the redesign failed. Hard lesson from #Tropicana 🍊 #BrandingLessons #CaseStudy #Marketing #BrandStrategy

A brand refresh is execution. A rebrand is strategy. One improves how you look. The other changes how you grow. Before redesigning your logo, ask yourself: Do you need better visuals — or a new market? This is where most brands lose money. #brandstrategy #growthmarketing #branding #rebrand #brandrefresh #fashionbrands #creativebusiness #founders #luxurymarketing #creativeentrepreneur #positioning #europeanbrands #businessgrowth #personalbrand

Most brands think branding is about looking good. The strongest brands focus on being remembered. Cadbury didn’t choose purple because it looked premium they chose it because it felt familiar. Over decades, that color became an emotional shortcut: comfort, childhood, trust. That’s not design. That’s conditioning. Most brands rent colors. Great brands own one. If your brand color disappeared tomorrow… would anyone still recognize you? follow for more branding tips and hot takes @crenerit . . . . . . . . #Branding #BrandStrategy #ColorPsychology #BrandIdentity #MarketingInsights

The brands that win aren’t the ones with the most ideas… They’re the ones with the best references. Pro Tips: Avoid Pinterest Viral trends can serve a purpose. But don’t limit yourself to feed only inspiration. If you get the hang of are.na it is a gold mine for this. Who did it best? #branding #brandstory #brandstrategy #creativedirection

Considering a rebrand in 2026? Many rebrands struggle not because of creativity, but because of misalignment early on. We’ve put together a short guide that outlines the process we use to deliver successful rebrands - from early stakeholder conversations through to launch. The goal is simple: – Bring stakeholders along from the start – Create clarity and alignment early on – Build confidence before anything goes live There’s no magic formula for the “perfect” brand. But a clear, well-structured process makes all the difference. Ours combines research, insight and creative exploration to ensure every brand is grounded in strategy and true to the story behind it. 👉 Curious? You can download our process - Link in Bio

𝐖𝐡𝐲 𝐌𝐨𝐬𝐭 𝐑𝐞𝐛𝐫𝐚𝐧𝐝𝐬 𝐅𝐚𝐢𝐥 (𝐀𝐧𝐝 𝐈𝐭’𝐬 𝐍𝐨𝐭 𝐃𝐞𝐬𝐢𝐠𝐧) ㅤ Most rebrands don’t fail because of bad design. ㅤ They fail much earlier, at the decision stage. ㅤ When businesses focus on how a brand should look or what it should stand for, but overlook how customers actually recognise, choose, and trust, things start to unravel. ㅤ Confusion creeps in. Familiarity breaks. And sometimes, the cost is far higher than expected. ㅤ This clip touches on one such moment. The bigger question many teams quietly ask themselves: ㅤ Do we need a rebrand, a refresh, or is the real issue something else entirely? ㅤ 📕 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐛𝐥𝐨𝐠: https://vist.ly/4q9vm @thethrive.in #BrandStrategy #B2BBranding #RebrandingMistakes

Rebrands are rarely about “design.” They’re about relevance. When a legacy brand updates identity, it signals: – Audience shift – Market evolution – Competitive pressure Branding is strategy in visual form. What do you think of the new look? #brandingstrategy #brandanalysis #marketingconsultant #rebrand #brandgrowth [Lays rebrand analysis, brand strategy example]

If you’re asking “Is it time to rebrand?”, then you know rebranding isn’t one-size-fits-all. Some brands need a light refresh; others need a full transformation. See where you are on the rebrand spectrum. Link in bio.

Hot take: The Cracker Barrel rebrand isn't bad. Their audience just didn't ask for it. There's a difference between a brand that needs modernizing and a brand that's being modernized because someone thought it should be. Know your customer before you redesign for them. #rebrand #hottake #branddesigners #crackerbarrelrebrand

Before & after isn’t about aesthetics. It’s about alignment. When a company grows, its positioning, messaging, and visual identity need to keep pace. Otherwise, the brand starts creating friction instead of momentum. That pause you feel when something “no longer fits”? That’s usually the signal. #brandingstrategy #brandingsolutions #marketingagency #brandrefresh

Ever felt nostalgic over ketchup? 🍔 Let's dive into brand emotions! 🤔💭 #BrandMemories

What I’ve learn from working with world class founders 🤝 #branding #brandstory #brandstrategy