#Visual Branding Elements

I’m a big believer that in branding many of the core elements need to be chosen based on reasons rooted in strategy, target audience or differentiation from competitors. But does EVERY single creative decision need some big reason or backstory? NO! If you do that you will design the work into the ground. I’ll follow up with another video showing our strategy work but for now… this video is about how sometimes after your strategic choices are set, some decisions in a brand can just be about harmony and beauty and how something feels.

Brand boards are SO good. A brand board is a great way to show a snapshot of a brand capturing all of the best and most important parts on one single page (I know I, know how is that possible when it’s all so beautiful!). But with the constant mindless scrolling - your are more likely to grab someone’s attention without them having to swipe through multiple assets. It’s a great way to show the look and feel of a brand to clients as well so they can really get a feel for the direction you’re heading! ✨ #brandprocess #brandboard #brandidentity #brandingdesign #branddesign #reel #graphicdesigncentral #designreel #designwithme #lunacareTBA #briefchallenge #passionproject #designcommunity #visualidentity #graphicdesignclub

5 things I wish I knew about branding before I started my career 🔥👀👌⬇️ 1. Most of the time, you don’t need more than 3 - 5 logos. Having too many can be confusing for the client and the consumers. 2. Your logo typography does not need to the same as your heading type. 3. There are so many other amazing sans serif than Poppins, Montserrat and Futura. No hate at all (they are f*cking epic) but they are so over used. Spend time researching others and find something most brands don’t use. 4. Don’t design for your clients ‘wants’, design for the target audience’s ‘likes’ 5. If you can’t answer why you have done something, remove it. If you CAN answer why you have done something, keep it. Side note; I’m also going to start providing our clients these Brand Quick Guides. A quick and easy way to see your colour specs, typography styling and overview of the brand. Perfect for clients to print out and stick on their wall for future reference! #brandidentity #logodesign #brandagency #branding #logomaker #brandguidelines #brandboard

Give Creative Life to your Logo This animation represents what Maxterz stands for - clarity, consistency, and quality. One hub for design, development, AI and digital solutions. One Hub, Endless Digital Solutions. 🌐 www.maxterz.co.uk #BrandIdentity #LogoAnimation #DigitalAgency #UKDigitalAgency #CreativeAgency BrandDesign

Bringing back an old project! Let’s create a branding board for The Collective Creative. I really love all those illustrations, and, of course, the typo too. One of my most favorite projects. What do you think of this ? Let me know in the comments. Hashtags #brand #branding #personalbranding101 #personalbranding #brandidentity #visualdesign #branddesign #logofolio #logowork #newdesign #adobe #behance #dribbble #logoawesome #logobrainy #logonew #logoprofessionals #logoshift #logobook #logosai #logo #logodesigner #logodesigns #logoshift #logoplace #logohero #graphicdesignersgroup #logobrainy #logoinspirations

✨ The Reveal ✨ It was finally time for a rebrand after 3 years of working on my business 😎🌼 #graphicdesign #animation #illustration #branding

Brand identity vs brand strategy, most people confuse the two. But they play very different roles. Identity is what people see. Logos, colours, type, visuals. It’s how a brand looks. Strategy is why it exists. Positioning, audience, message, purpose. It’s how a brand thinks. Nike. Patagonia. Spotify. Strong identity makes them recognisable. Strong strategy makes them unforgettable. Because without strategy, identity is just decoration. Want to also build a memorable brand? Book call, link in bio. Follow @advertigo_ for more value! 🚀

The before and after 🤯 it always starts with chaos, but thankfully it doesn’t end that way 😂 I’m now booking for 2026! So if you’re in need of bold branding then inquire to work with me via my enquiry form (link in bio & on my website abileedesigns.com) #beforeandafter #creativeprocess #abileedesigns #brandingdesigner #graphicdesigner #graphicdesign #logodesigns #logodesigner #freelancedesigner #branding  #graphicdesignstudio  #brandingstudio #logodesign #logo #brandinginspiration #brandingexpert #illustrator #rebrand #brandingproject  #brandingidentity  #mockups #branddesign #patterndesign #colourpalette #workwithme  #brandpattern #brandrefresh #creativeworkflow

Brand identity vs Visual Identity . What is the difference between the two? . Brand Identity is what helps you identify a brand… it’s the their story, personality, services, name, visual identity and tone of voice… some real hardcores would add scent and sound into that mix too. . A lot of the elements within a brands identity are given clarity through the process of brand strategy… especially things like personality, positioning and tone etc… you can go mega deep here. . Visual identity, on the other hand, is how the brand is visualised… things like the logo, colours, typography and layout all play a part in the creation of brands visual identity. . I know it can be easy to misinterpret / get confused and I know some of my reels use the language loosely as I assume you all know what I know… and what I have done for my clients. . I have developed a hybrid approach to strategy over the years - so I can offer my clients a better experience that efficiently solves a problem they have - but at the same I still get to be fully creative and hands on with the design process… which is my true love. . I just wanted to create a post to share how I personally see the separation between the two… and I hope it helps shed some light on the difference. . Design tip: design language aside, the more strategic you are with your decisions the more powerful your visuals will become… you don’t have to be a strategist to ask good questions… but remember that the answers to good questions cost more than a logo. . Have a great day. . . #designtips #brandidentity #brandidentitydesign #brandidentitydesigner #logodesigner #logoprocess #logotips #logoideas #graphicdesign #graphicdesigner #graphicdesigners #designtip #graphicdesigncentral #graphicdesigndaily #graphicdesigncommunity #marketingtip #logocreation #logomaker #logoconcept #visualidentity #visualidentitydesign

DM “BRAND” if you’re tired of looking like every other startup in your space. We start by listening, study the competition, define the positioning, then build a logo system, color palette, typography, and brand applications. Every decision traces back to strategy, not aesthetics. Burnon AI Fitness Branding #brandidentity #fitnessbrand #branding

A little behind the scenes of how I put this brand identity together 🩷 Brand identity design isn’t just about colors and logos. It’s about creating a feeling that people remember. A strong, fun and clear brand identity can help any startup look professional, stand out and connect with the right audience!! If you’re starting something new or thinking about a rebrand, this is your sign to make it bold and true to you.🫶🏻 #brandidentity #brandingdesign #branddesigner #logodesign #graphicdesign #visualidentity #startupbranding #behindethescenes #brandstrategy #creativeprocess #branding #colorpalette #logodesigning