#Wool Uses

Natural fibres (cotton, wool, silk, hemp, linen, jute) - they rot, they return, they replenish the earth. Synthetic fibres? They’re basically plastic clothes. They don’t biodegrade… they just break into microplastics that linger in our soil, waterways, and food chain. Choose clothes that nature can digest in your compost and worm farms *Rate varies with soil, climate, and fibre characteristics. Source: Compostability of wool textiles by soil burial (2023) Video by @thewoolmarkcompany

Did you know that there is plastic hiding in your sustainable wool? If you have thinking about switching your workout clothing to something wool-based – you need to hear this. Have you ever stopped to wonder why wool work out clothes aren’t itchy and don’t shrink in the wash the way your sweaters do? The secret is superwash, and while it sounds benign, it’s actually industry speak for doused in chlorine then coated in plastic.

Did you know that in 2024 £25 billion of brand new knitwear was sold in the UK alone? Now, that includes knitwear made from every kind of fibre but it does raise the question, where is that knitwear now? Do we still have it? Or has it been given or thrown away? With roughly 300 - 360 millions tonnes of clothing waste reportedly chucked out that same year, the odds are pretty concerning. Now, you’d think this wouldn’t apply to cashmere because it’s such a luxury fibre but it does. The beautiful pieces we find, from EXPENSIVE brands, that are great quality and with absolutely nothing wrong with them, are just astonishing. Throwaway culture is REAL. But if we can manage to make even a tiny dent in this problem, then we are happy to keep going. Repair, reuse, buy secondhand and buy well. #circularfashionrevolution #rewiringfashion #mending #scotland #repair

Every synthetic garment ever made still exists in some form, haunting our planet. 🌍👕👖 #sustainability #ecofriendly #climateaction #fastfashion

Polyester isn’t just “not ideal”,– it’s plastic. In your knitwear, on your skin, and eventually in our waterways as microplastics. If you’ve ever wondered why some jumpers feel sweaty, clingy or fall apart after a season, the fibre label usually tells the story. Acrylic- and polyester-heavy “knits” are cheaper upfront, but they don’t breathe, don’t last, and they stick around in landfill for far longer than they stay in your wardrobe. At Orwell & Austen we use only natural fibres, create in small order runs, and collaborate with makers we actually know – so your knit can feel good and do better. Save this for your next wardrobe clear-out and screenshot the fibre label before you buy. 🧶 #polyesterfree #microplastics #slowfashion #sustainableknitwear #consciousconsumer

If you’ve felt a quiet pull toward wool, cotton, linen, or silk instead of synthetics — here’s a visual cue why. Natural fibers breathe, age, and interact with life differently. #naturalfibers #slowmaterials #woollove #materialmatters #regenerativeliving 🎥: @thewoolmarkcompany

Polyester isn’t just “not ideal”,– it’s plastic. In your knitwear, on your skin, and eventually in our waterways as microplastics. If you’ve ever wondered why some jumpers feel sweaty, clingy or fall apart after a season, the fibre label usually tells the story. Acrylic- and polyester-heavy “knits” are cheaper upfront, but they don’t breathe, don’t last, and they stick around in landfill for far longer than they stay in your wardrobe. At Orwell & Austen we use only natural fibres, create in small order runs, and collaborate with makers we actually know – so your knit can feel good and do better. Save this for your next wardrobe clear-out and screenshot the fibre label before you buy. 🧶 #polyesterfree #microplastics #slowfashion #sustainableknitwear #consciousconsumer

Polyester isn’t just “not ideal”,– it’s plastic. In your knitwear, on your skin, and eventually in our waterways as microplastics. If you’ve ever wondered why some jumpers feel sweaty, clingy or fall apart after a season, the fibre label usually tells the story. Acrylic- and polyester-heavy “knits” are cheaper upfront, but they don’t breathe, don’t last, and they stick around in landfill for far longer than they stay in your wardrobe. At Orwell & Austen we use only natural fibres, create in small order runs, and collaborate with makers we actually know – so your knit can feel good and do better. Save this for your next wardrobe clear-out and screenshot the fibre label before you buy. 🧶 #polyesterfree #microplastics #slowfashion #sustainableknitwear #consciousconsumer

We’ve got impact across the supply chain covered but once that product reaches your hands, it’s your care that will make it last. 🤲 Always check the care label before you go to wash, but here are some tips to extend the life of organic, natural fibre textiles while saving energy & money: 🧺 Wash less, air more Most garments don’t need washing after every wear. Simply airing your clothes and hanging them in the sun can sterilize, remove odours and reduce fibre stress. 🌡️ Wash cold (30°C) Up to 90% of a washing machine’s energy use comes from heating water. Cold washes protect fibres and cut electricity bills. 🌱 Use eco detergents We work hard to keep harmful chemicals out of textile production, avoid harsh detergents to keep them out of your home! These soaps may leave toxic residues and fragrances on your textiles and weaken fibres over time. 🌬️ Skip the tumble dryer Air-drying preserves shape, colour, and elasticity, while saving serious energy costs. 🌾 All fibres respond differently - Simply shake out wet linen to reduce wrinkles - Always gentle or hand-wash protein fibres like wool or silk without heat to preserve them - Bleach can degrade hemp fabric, try to avoid it 👚 Store with care Fold knits (don’t hang them), use breathable storage and natural moth protection. Caring for what you already have is the most sustainable fashion choice you can make! Which tip are you already practicing? Have another tactic? Let us know in the comments. 💬 #organicfashion #naturalfibers #clothingcare #nontoxichome

It’s not that hard to stop buying plastic clothes. Everybody Needs Merino Wool. Merino wool is natural, renewable, biodegradable, and the world’s most recycled apparel fiber. Make sure you’re checking your labels and choosing Merino wool. #ChooseMerino #WoolmarkPartner @thewoolmarkcompany

🌱 From cotton seed to second life Ever wondered what happens to your Worn Wild tee after its final adventure? It starts in sunlit organic cotton fields, gets turned into fabric using renewable energy, then lands on you as a design that actually stands for something. But the story doesn’t end when it’s faded, torn or totally loved to pieces. ♻️ With Remill, that “worn to death” favourite doesn’t go to landfill 👉 You send it back 🧵 It’s broken down and spun into fresh fabric 👕 It becomes a new tee or hoodie, ready for its second life No bonfires of unsold stock No dead inventory sitting in warehouses Just circular fashion where your clothing is raw material, not rubbish. You’re not just wearing a t-shirt You’re wearing a tiny protest against throwaway culture. ✨ Small steps, real impact. 👉 Wear it, love it, send it back, repeat. #SustainableFashion #CircularFashion #EcoFashion #ZeroWasteFashion #WornWild

In a world of plastic, choose wool Wool naturally regulates your body temperature for that perfect balance of cozy & fresh Our wool is never treated with harsh chemicals. If you purchase natural colors, the only treatment has been a wash with Dawn dish soap. Wool is biodegradable, so it never contributes to pollution or landfills. It can safely be used as a compost or garden mulch Cared for properly, wool items can last for generations. #wool #sustainabletextiles #slowfashion #ancientcraft