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I’m so excited to finally share this collection with you!! For over a year now, I’ve been working quietly behind the scenes on these pieces with Kukoon. I’ve always been drawn to natural materials and styling with sustainability in mind. Jute felt like the perfect place to start! Each piece in this range is handwoven from organic fibres, shaped as much by nature as by design. I hope these rugs bring warmth and texture into your home - creating spaces that feel calm & relaxed, because every home deserves to feel that way. Six considered designs. Crafted with purpose. I hope you love them. Peter 🤍

what a night that was! 🍃⭐️ Last night we had our launch event for our Kukoon x Peter Irvine jute collection! It was a huge success 💘
![[ THE STORY OF… ]
Kukoon x Peter Irvine
Thought i’d share](https://s1.pikory.com/img/641777357_2280167599062080_2818545404631277644_n.jpg?hash=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)
[ THE STORY OF… ] Kukoon x Peter Irvine Thought i’d share some behind the scenes clips with you all of how the collection came to be! ✨ From taking some spare time at home designing the collection, to testing samples together to celebrating this beautiful mix of designs! This collection is a harmonious collaboration of two talents: Kukoon and their knowledge of craftsmanship and customer satisfaction to my own knowledge of interior design and sustainability. Neither of us had to sacrifice ourselves along the way to create this gorgeous collection, and i hope this story proves that if you have a dream - go chase it! 😉🤍

Yesterday I attended a sneak-peek exclusive breakfast with @oka celebrating their icons and getting a first look at their beautiful new wallpapers in three iconic prints. I also loved seeing their latest collection in person — from rugs and cushions to accessories and stunning lighting. Seeing these pieces in real life is always my favourite part, being able to truly appreciate the quality and scale when choosing for clients 🤍

We’ve visited Courtney Adamo in her family home in Bangalow, a leafy laidback town close to our Byron Bay store, where she shares the story behind choosing a Pampa rug for her sunroom. Drawn to the Beatriz Rug from our Linear Collection, Courtney speaks about intention, natural fibres, and choosing pieces that evolve with your home. The sunroom has now become a place to pause, where texture replaces excess and the environment gently informs how the space is used. It’s here that Courtney reflects on how certain pieces gain meaning over time, how they settle into daily rituals and become part of a home’s rhythm. “This rug has become one of those pieces I keep falling in love with” @courtneyadamo Visit our Journal to see more. #pampajournal Film @zaclovett Photos @victoriaaguirreph

Nordic Knots in London 🧶✨ A Scandinavian design destination for anyone obsessed with texture, calm colour palettes, and beautiful rugs. Their London space feels like a styled apartment — you can see the pieces in a real setting, touch the materials, and get inspired for your next room refresh. 📍 Nordic Knots — 130 Mount Street, 2nd Floor, London W1K 3NY

Introducing Wool & Co, a noble wallcovering collection by KT Exclusive, presented under the KT Architects series. Crafted from natural textures like wool and linen, it comes in a versatile palette of beige, grey, and soft ivory. Built on a non-woven base for easy pasting and simple care - Wool & Co is now available to order.

Process. Patience. Perfection ✨ Handwoven textures that elevate modern spaces. Follow us @kalakrithath_atelier_home #ModernInteriors #DesignInspoUK #MinimalHome #TexturedLiving #RugAesthetic . [CreativeProcess, TextileStudio, InteriorMood, HandcraftedStyle, Collaboration, hotel, interior designer]

The joy for me to create, is sharing it with other people - and last week we packed the boot with my new rug collection with @cadrys and delivered them to some sea friends. Being able to style ‘on the go’ and see the rugs in different homes from coastal and classic to city was the cherry on the top. I hope you love the collection and it sprinkles your home with the same joy it gave us to create it. X Video @shaybenmoussa Flowers @oxleyhillfarmflowers

I partnered with @the_citizenry after moving into my apartment and finally sharing the process. Each piece is ethically crafted, and fair-trade verified. Many of my favorites are on sale now! #TheCitizenryPartner
Top Creators
Most active in #year-i
Reels Graph Intelligence.
Advanced mapping of high-affinity Instagram Reels semantic patterns identified within the #year-i ecosystem.
Strategic Implementation
Our semantic engine has identified these specific pattern clusters as high-affinity matches for #year-i. Integrated usage of #year-i with strategic Reels tags like #i dream of jeannie fifteen years later and #i get married this year is statistically linked to a significant increase in initial Reels discovery velocity.
In-Depth Hashtag Analysis: #year-i
Expert Review • June 5, 2026 • Based on 12 Reels
Executive Overview
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Content Overview & Top Creators
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The discoverability metrics for #year-i indicate an active content ecosystem. The average of 13,873 views per reel demonstrates consistent audience reach. For creators using #year-i, authentic, niche-specific content that adds real value tends to perform well.
Analyst Verdict
#year-i demonstrates the hallmarks of a steadily growing Instagram hashtag. With an average of 13,873 views per reel, the viewership metrics position this hashtag as a growing content category. Creators like @stevecordony and @wearepampa are leading the charge, setting viewership benchmarks for the community.
Frequently Asked Questions
Everything about #year-i on Instagram
Global Reels Trends
Explore high-velocity Instagram Reels hashtags currently shaping global discovery.











