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I think Gordon would yell at me after I call an item a “thingy” lol #cookingshow #countdown #kimmyskreations

Time to bring back this series 🔪 #cooking #recipe #food #chopped #reels #foodstagram

BTS Cooking for a Valentine’s Dinner I hosted at home courtesy of @taptapsendfr 🥰🥰 #foodblogger #cookingvlog #cookwithme

IT’S HERE!! For as long as I can remember I dreamt of having my own cooking show- with @foodnetwork specifically. Growing up in a small town, it was my only access to learning how to cook (outside of my halmoni of course). Decades later, i’m given the opportunity to teach people what I love to cook.. Korean American! When you manifest your dreams and put it out there in the universe- it really can happen. “Cooking with Choi” premieres TONIGHT 4/23 at 7pm EST on Food Network’s @youtube channel!! Click like and subscribe - and leave me a comment 😍 Can’t wait to hear from you all!!! #cookingshow #cookingwithchoi #foodnetwork

What a cooking channel should be about. Do you agree? #food #comida I think all channels should focus on the audience, IMO. well hopefully you enjoy my stuff!

Enjoys yalls Sunday ❣️ @cedricklamonte on TikTok and yt #cheflife #viralvideo #cooking #homerecipe #pov
Top Creators
Most active in #cooking-show
Reels Graph Intelligence.
Advanced mapping of high-affinity Instagram Reels semantic patterns identified within the #cooking-show ecosystem.
Strategic Implementation
Our semantic engine has identified these specific pattern clusters as high-affinity matches for #cooking-show. Integrated usage of #cooking-show with strategic Reels tags like #francesco mattana's cooking show and #ben lippett cooking show is statistically linked to a significant increase in initial Reels discovery velocity.
In-Depth Hashtag Analysis: #cooking-show
Expert Review • June 3, 2026 • Based on 12 Reels
Executive Overview
#cooking-show is an actively used Instagram hashtag. Across the 12 trending reels analyzed on this page, the content has accumulated a combined total of 112,874,241 views— demonstrating exceptional viral potential within this content vertical. The top creator ecosystem features 8 notable accounts, led by @surthycooks with 100,594,345 total views. The hashtag's semantic network includes 100 related keywords such as #francesco mattana's cooking show, #ben lippett cooking show, #sanjyot keer's cooking show, indicating its position within a broader content cluster.
Viewership & Reach Analysis
The 12 reels in this dataset have generated a combined 112,874,241 views, translating to an average of 9,406,187 views per reel. This exceptionally high average viewership indicates that content in this hashtag frequently hits the Explore page or Reels tab, driving massive exposure beyond the creator's immediate follower base.
The highest-performing reel in this dataset received 100,594,345 views. This viral outlier performance is 1069% of the average reel performance in this set. This significant gap between the top performer and the average highlights the "viral lottery" nature of this hashtag — breakout hits can achieve massive scale.
Content Overview & Top Creators
The #cooking-show ecosystem is dominated by short-form video content (Reels), aligning with Instagram's algorithmic preference for video-first distribution. There are 8 distinct accounts contributing to the trending feed. The top creator, @surthycooks, has contributed 1 reel with a total viewership of 100,594,345. The top three creators — @surthycooks, @kimmyskreations.1, and @cedrick__14 — together account for 97.3% of the total views in this dataset. The semantic network of #cooking-show extends across 100 related hashtags, including #francesco mattana's cooking show, #ben lippett cooking show, #sanjyot keer's cooking show, #jhanvi kiran's cooking show. Creators often use these tags together to reach overlapping audiences.
Discoverability & Reach Potential
The discoverability metrics for #cooking-show indicate an active content ecosystem. The average of 9,406,187 views per reel demonstrates consistent audience reach. For creators using #cooking-show, high-quality production and strong hooks in the first 1-2 seconds tend to perform best given the competition.
Analyst Verdict
#cooking-show demonstrates the hallmarks of a highly viral Instagram hashtag. With an average of 9,406,187 views per reel, the viewership metrics position this hashtag as a premium discovery vehicle. Creators like @surthycooks and @kimmyskreations.1 are leading the charge, setting viewership benchmarks for the community.
Frequently Asked Questions
Everything about #cooking-show on Instagram
Global Reels Trends
Explore high-velocity Instagram Reels hashtags currently shaping global discovery.

















