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thank you mr. landlord we got a great song out of this xoxo “RAINMAKER” WITH SCOTT HOYING (@scotthoying) OUT NOW 🥹!!!

THIS IS THE END music video is OUT! 🌷🪦🌷 ——— Song by Scott Hoying Produced by Scott Hoying, AJ Sealy @aj_sealy Mixed: Ed Boyer @theotheredboyer Mastered: Gabi Grella @gabigrella Based on “A Beautiful Friendship” written by Stanley Styne and Donald Kahn Video Directed by: Lindsey Blaufarb @Im_LindseyB Director of Photography: Mario Contini @Mariocontini Steadicam Operator: Manolo Rojas @manolorojasm Producer: Mario Contini Co-Producer: Lindsey Blaufarb Editor: Mary Cathrine Finney @mc_finney Colorist: Keyhan Bayegan @Kbaycolor Choreography: Lindsey Blaufarb, Scott Hoying, Craig Hollamon @coloredcraig, Yoe Apolinario, Sheopatra S.R. Dancers / Freestylers/Breaker: Sheopatra S.R. @sheopatra_ FleaRock @style_kingg_ Yoe Apolinario @yoe.apolinario Shea Sol Saulino @sheasaulino Kai-Lynn Maya Fortner @kailynnfortner Music Video Band / BGVs: Devan Aisha @devanaischa Gracie Stewart @clearlygracie Bass: Michael Maniacal @Michael_Maniacal Drums: Dan Epand @dan.epand Stylist: Devan Aisha @devanaischa.style Art Director: Morgan C. Smith @Morgan.smth 1st AC: Seth Peschansky @cuznseth Gaffer James Swartz @jamesswartzlight Key Grip Lilith Carlon @lilithcarlon Production Assistants: Shea Sol Saulino @sheasaulino Kai-Lynn Maya Fortner @kailynnfortner Artist Management: Thomas McAndrews

Congrats to Scott and Mark Hoying on their baby news! The couple confirmed they’re expecting a baby via surrogate later this year. Time to play one of fave baby shower games! 💕 📹: @scotthoying, @markhoying #parents

- For Your GRAMMYⓇ consideration - 🎵Artist: Scott Hoying 🎵Song: Rose Without The Thorns (feat. säje & Tonality) 🎵Category: Best Arrangement, Instrumental OR A Cappella 🌹🌹🌹

Kiss the Boy featuring Scott Hoying drops Friday! 🧜🏼♂️ #disney #littlemermaid #wedding #2026wedding #engaged

Congratulations @ScottHoying and @MarkManio on a beautiful engagement! We are SO happy for the both of you. ❤️

So cute 🥺🥰 #Christmas #PTXEvergreen #PTXEvergreenTour #PTX #PTXOfficial #Pentatonix #MitchGrassi #Mitch #Grassi #Scott #Hoying #ScottHoying #KirstinMaldonado #Kirstin #Maldonado #KevinOlusola #Kevin #Olusola #MattSallee #Matt #Sallee #Acapella #Pentaholic #PTXFan #PTXEdits #Pentaholics #FanEdit

Pentatonix star Scott Hoying and husband Mark Hoying announced the gender of their baby girl earlier this week. Today, they showed up to the Grammys in all PINK!🩷 #Grammys #ScottHoying #MarkHoying #Pentatonix

Connie Hoying is the mother of Pentatonix star Scott Hoying. She describes herself in 3 words. She just wrote a book, “The Untold Story of Scott Hoying, Pentatonix Star.” You can meet them both at the book signing at 7pm tonight at the Barnes & Noble at The Grove. #Pentatonix #scotthoying #singer #author
Top Creators
Most active in #hoying
Reels Graph Intelligence.
Advanced mapping of high-affinity Instagram Reels semantic patterns identified within the #hoying ecosystem.
Strategic Implementation
Our semantic engine has identified these specific pattern clusters as high-affinity matches for #hoying. Integrated usage of #hoying with strategic Reels tags like #goles sub 17 hoy and #arquero de river hoy is statistically linked to a significant increase in initial Reels discovery velocity.
In-Depth Hashtag Analysis: #hoying
Expert Review • June 4, 2026 • Based on 12 Reels
Executive Overview
#hoying is an actively used Instagram hashtag. Across the 12 trending reels analyzed on this page, the content has accumulated a combined total of 6,746,448 views— demonstrating strong content velocity within this content vertical. The top creator ecosystem features 8 notable accounts, led by @scotthoying with 4,026,927 total views. The hashtag's semantic network includes 100 related keywords such as #goles sub 17 hoy, #arquero de river hoy, #notitarde hoy, indicating its position within a broader content cluster.
Viewership & Reach Analysis
The 12 reels in this dataset have generated a combined 6,746,448 views, translating to an average of 562,204 views per reel. This exceptionally high average viewership indicates that content in this hashtag frequently hits the Explore page or Reels tab, driving massive exposure beyond the creator's immediate follower base.
The highest-performing reel in this dataset received 3,663,868 views. This viral outlier performance is 652% of the average reel performance in this set. This significant gap between the top performer and the average highlights the "viral lottery" nature of this hashtag — breakout hits can achieve massive scale.
Content Overview & Top Creators
The #hoying ecosystem is dominated by short-form video content (Reels), aligning with Instagram's algorithmic preference for video-first distribution. There are 8 distinct accounts contributing to the trending feed. The top creator, @scotthoying, has contributed 3 reels with a total viewership of 4,026,927. The top three creators — @scotthoying, @ptxofficial, and @kellyclarksonshow — together account for 85.0% of the total views in this dataset. The semantic network of #hoying extends across 100 related hashtags, including #goles sub 17 hoy, #arquero de river hoy, #notitarde hoy, #jean carlos centeno ayer y hoy. Creators often use these tags together to reach overlapping audiences.
Discoverability & Reach Potential
The discoverability metrics for #hoying indicate an active content ecosystem. The average of 562,204 views per reel demonstrates consistent audience reach. For creators using #hoying, high-quality production and strong hooks in the first 1-2 seconds tend to perform best given the competition.
Analyst Verdict
#hoying demonstrates the hallmarks of a well-performing Instagram hashtag. With an average of 562,204 views per reel, the viewership metrics position this hashtag as a premium discovery vehicle. Creators like @scotthoying and @ptxofficial are leading the charge, setting viewership benchmarks for the community.
Frequently Asked Questions
Everything about #hoying on Instagram
Global Reels Trends
Explore high-velocity Instagram Reels hashtags currently shaping global discovery.












