#Licensing

This is how you can work with the biggest licenses in the world. I have done over $100 million in sales working with brands like Disney, Warner Brothers and Pokemon. Licensing works well because you are connecting the emotion of your brand to a well loved brand. You can get new customers who would never have considered shopping with you before. Step 1 is you need to identify the correct partner for you. If you have a small business, the big licenses might not be right for you. 
This is because many of them insist on something called a minimum guarantee. This is where you need to guarantee them a certain amount of sales in a year. If you don’t make those sales, you will still need to pay them what you agreed upon. If you are in a really niche category, they will be more lenient with the minimum guarantees because let’s face it, some money is better than none. If you are in a big category, you may need to work with very niche licenses as the big players probably wont even reply to you. Step 2 is reaching out to their licensing managers on Linkedin or via their website explaining that you want to pitch them an idea. If it’s a really niche license, they may not even have a licensing department yet. This doesn’t mean that you can’t collaborate with them. Just reach out to their founder and have a call! Step 3 is you will need to sign documents that determines the royalty. This means that a percentage of the sales you make will go to the licensor. 
And finally, you will need to create the product and probably get the license to sign off on the designs as they want to protect their brand. #Licensing can be quite demanding on all your #ecommerce teams, requiring regular forecasts and new products however it is a huge opportunity.

Everybody wants to collaborate with big brands — but nobody explains how licensing actually works. That’s why my latest YouTube video breaks it all down. I walk through the basics of licensing, how to get your first deal, and the pros & cons you need to know before diving in. This is the exact process I used to take Hypland from a small streetwear idea to collaborating with some of the world’s biggest anime and gaming franchises. If you’re an entrepreneur, creative, or business owner looking to expand into partnerships, this video is for you. I’m giving away the game for free — no gatekeeping, no fluff. Would love to hear your thoughts, and if there are other topics you want me to cover next, drop them in the comments. #FreeGame #Licensing #Entrepreneurship #BrandBuilding #businessgrowth #blackentrepreneurs #collaboration

Everyone wants collabs… but not everyone knows how to make them successful. In this video, I break down my favorite licensing collaboration, why it worked so well, and tips on how to approach licensing the right way. Collabs aren’t just about putting two names together — the best ones feel authentic, build community, and create long-term impact. If you’re an entrepreneur, creative, or business owner looking to level up with partnerships, this one’s for you. Check out the full vid if you’re ready for more free game on licensing #FreeGame #Licensing #BrandCollaboration #Entrepreneurship #BusinessTips #blackbusinessowner #blackentrepreneurs #blackcreators

Barbers and hairstylists spend thousands of dollars and years of their lives to licenses, but it turns out that strict licensing does not improve health and safety outcomes for the public. #Licensing #OccupationalLicensing #CosmetologyStudents #BarberLife #Barbershoplife #Manicurists #policymakers

Successful design lives in balance between a great idea and its great execution. A great idea will fail when poorly executed. A bad idea will fail no matter how great is its execution. In this partnership between @cheetos and @puma our teams were obsessed with the details of the execution. The shoe bag unexpectedly reproduces a Cheetos bag, the Puma logo is covered by Chester’s spot, its paw stamps the back of the shoe, its face is hidden inside, its brand rests on the outer sole, and together with Puma’s you can find it on the tongue. And much more. Every detail was imagined, discussed, dissected, and survived all kind of challenges - timing, cost, branding, legal, perception. That’s what execution is all about: protecting the integrity of a great idea on its way to market, and eventually making it even stronger and better. Have a look… 🔥🧡 @pepsico_design @cheetos @puma @pepsico #chestercheetah #chester #cheetos #pumashoes #puma #design #designthinking #licensing #merchandising #shoedesign #shoes #mauroshoes #branddesign #experiencedesign

I’m excited to share my new line and collaboration with @vantpanels renowned for their luxurious upholstered wall panels and home furnishings. Their innovative designs and commitment to quality align perfectly with my values. Together, we’ll create engaging content that showcases the accessibility and creativity Vant products inspire, embracing thoughtful design to elevate your living spaces. Stay tuned for more updates! #luxury #luxury lifestyle #panels #beds #endtables #collection #licensing

Comment LISTEN to tune in to our full convo about designing and licensing in the music industry with Dan + Nate from @dkngstudios! If you love to create fan art or use lyrics in your designs this episode is for you! ✅ What precautions to take to avoid & legal complexities to consider around copyright and fan art ✅ How to perceive the influence of celebrities on fashion trends and collaborative opportunities in the creative industry ✅ How to approach collaborations with bands or musicians whose music may not align with your personal tastes AND SO MUCH MORE! Comment LISTEN to start streaming on your favorite streaming platform. 🎧 #goodtype #strengthinletters #artistsmeanbiz #typedesign #designpodcast #businesspodcast #artpodcast #graphicdesigner #podcastlife #podcaster #licensing #licensingtips #artlicensing

Merlin CEO @jeremysirota joins @jaygilbert22 on today’s Your Morning Coffee Podcast to talk about our newest initiative, Merlin Connect. “If we could make this process of licensing music easier, remove a lot of the operational barriers, and just make it a more seamless process for emerging technology platforms to access quality music, then we can go a long way to creating what we want to do which is creating the next generation of music monetization opportunities. Listen at the link 🔗 in our bio. #licensing #indiemusic #startups #emergingtechnology #platform #engagement #tech #music #musicindustry

What does it mean to #Infringe upon someone else’s #IntellectualProperty, and how can #Licensing help with that? Watch on to find out:

Comment “Cheatcode” to get access to more exclusive sauce like this ! Let’s get it !! 🔥 #Music #sync #licensing #distribution #global

What do we do when its not Halloween? We try and get more ideas for Halloween 😄 #halloween #licensing #business #foryoupagе

New developments in an I-Team investigation that has been ongoing for two years, involving claims that bogus beauty, nail and barber licenses were being sold out the back door of D.C.'s Department of Licensing and Consumer Practices (DLCP) for thousands of dollars. READ MORE IN BIO LINK #fyp #wjla #7NewsDC #I-Team #washingtondc #licensing #consumerfraud #business #fraud