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v2.5 StablePikory 2026
Discovery Intelligence

#Makeup Fails

Total Volume
87KLive
Discovery Velocity
Viral
Initial Sampling
12 Items
Hashtag StatsBased on recent activity
Total Posts
87K
Avg. Views
22,780,639
Best Performing Reel View
98,283,249 Views
Analyzed Creators
12
Performance Context
Initial Batch12 reels analyzed

Trending Feed

12 posts loaded

Omg l’ve never had such a makeup fail like this in a longggg
215,728

Omg l’ve never had such a makeup fail like this in a longggg time #makeupfail #makeup #flashbackmary

Ordered "natural beige." Arrived looking like I borrowed my
6,734,193

Ordered "natural beige." Arrived looking like I borrowed my face from a completely different person. 😭🎭 Drop a 😂 if you've had a foundation shade that had NO business being on your skin. #MakeupFail #FoundationFail #WrongShade #BeautyFail #MakeupHumor #BeautyBlunder #FoundationMatch #MakeupGoneWrong #BeautyComedy #MakeupMistakes #GlowUp #BeautyTips #MakeupLife #FoundationTooLight #MakeupCommunity

1-minute “lazy” makeup vs. the 1000 comments asking for a tu
7,707,909

1-minute “lazy” makeup vs. the 1000 comments asking for a tutorial

Makeup fail 😣
•
•
•
•
#makeup#makeuplooks#makeupideas#makeu
49,032,495

Makeup fail 😣 • • • • #makeup#makeuplooks#makeupideas#makeuptutorial

The struggle is real 🤣 😫 
Follow @beautyfactorypk for more
26,106

The struggle is real 🤣 😫 Follow @beautyfactorypk for more! ( Eyeliner , makeup struggle, funny makeup video, apply eyeliner, liner fail, makeup fails, funny eyeliner, liner hack, )

Another stunning makeup and my failed attempt to recreate th
5,120,225

Another stunning makeup and my failed attempt to recreate the talent😅 @rude.velvet , please keep posting, I’ll learn eventually 😅 #makeupfail #makeupreels #makeuprecreation #fyp #funnymakeup

DIY makeup hacks 💄💋⭐️ save this video for later 🫶🏼 
conc
32,014,950

DIY makeup hacks 💄💋⭐️ save this video for later 🫶🏼 concept inspo @aylenpark products i used: @armanibeauty luminous silk concealer in shade 2 @kyliecosmetics skin tint in shade 2W @hudabeauty easy bake powder in ‘poundcake’ @makeupforever HD skin face essentials palette @iconic.london illuminator drops liquid highlighter #beautyhacks #makeuphacks #diy #makeuptips #beautytips

#makeuphacks  idea @denitslava
7,643,485

#makeuphacks idea @denitslava

That’s not eyeliner 😬 Yay or Nay? 
😍FOLLOW ME @viralmakeup
5,101,391

That’s not eyeliner 😬 Yay or Nay? 😍FOLLOW ME @viralmakeuptuts for daily makeup videos! Credit: Ninavatt on TikTok #beauty #makeuptutorial #eyeshadow #makeupclip #kyliecosmetics #makeupinspo #rainbow #beautytips #makeupaddict #eyemakeup #glam #makeupvideos #makeup #meme

Try Not To Laugh Challenge 207
#trynottolaugh #makeup #girl
4,614,497

Try Not To Laugh Challenge 207 #trynottolaugh #makeup #girl #fails #funny

The best way! 😻 #makeup #eyeliner #eyelinertutorial #makeup
56,873,445

The best way! 😻 #makeup #eyeliner #eyelinertutorial #makeupvideo #tiktokgirls #makeupaddict #makeupideas #wakeupandmakeup #instareels #viral #foundation #makeupideas #makeuplook #beauty #instagood

Part of me has always wondered what I’d look like without my
98,283,249

Part of me has always wondered what I’d look like without my vitiligo! Full tutorial on my YT ♥️ The foundation is Vitacolor by @kryolanofficial #makeup #vitiligo #foundation #transition #makeuptutorial #makeuplover

Top Creators

Most active in #makeup-fails

Semantic Clustering

Reels Graph Intelligence.

Advanced mapping of high-affinity Instagram Reels semantic patterns identified within the #makeup-fails ecosystem.

Strategic Implementation

Our semantic engine has identified these specific pattern clusters as high-affinity matches for #makeup-fails. Integrated usage of #makeup-fails with strategic Reels tags like #makeup and #fail is statistically linked to a significant increase in initial Reels discovery velocity.

In-Depth Hashtag Analysis: #makeup-fails

Expert Review • June 4, 2026 • Based on 12 Reels

Executive Overview

#makeup-fails is an actively used Instagram hashtag. Across the 12 trending reels analyzed on this page, the content has accumulated a combined total of 273,367,673 views— demonstrating exceptional viral potential within this content vertical. The top creator ecosystem features 8 notable accounts, led by @onella_am with 98,283,249 total views. The hashtag's semantic network includes 98 related keywords such as #makeup, #fail, #makeup fail, indicating its position within a broader content cluster.

Avg. Views / Reel
22,780,639
273,367,673 total
Viral Ceiling
98,283,249
Best Performing Reel
Unique Creators
8
12 reels analyzed

Viewership & Reach Analysis

The 12 reels in this dataset have generated a combined 273,367,673 views, translating to an average of 22,780,639 views per reel. This exceptionally high average viewership indicates that content in this hashtag frequently hits the Explore page or Reels tab, driving massive exposure beyond the creator's immediate follower base.

Top Performing Reel

The highest-performing reel in this dataset received 98,283,249 views. This viral outlier performance is 431% of the average reel performance in this set. This significant gap between the top performer and the average highlights the "viral lottery" nature of this hashtag — breakout hits can achieve massive scale.

Content Overview & Top Creators

The #makeup-fails ecosystem is dominated by short-form video content (Reels), aligning with Instagram's algorithmic preference for video-first distribution. There are 8 distinct accounts contributing to the trending feed. The top creator, @onella_am, has contributed 1 reel with a total viewership of 98,283,249. The top three creators — @onella_am, @noeminikita, and @heloiseravon — together account for 74.7% of the total views in this dataset. The semantic network of #makeup-fails extends across 98 related hashtags, including #makeup, #fail, #makeup fail, #makeups. Creators often use these tags together to reach overlapping audiences.

Discoverability & Reach Potential

The discoverability metrics for #makeup-fails indicate an active content ecosystem. The average of 22,780,639 views per reel demonstrates consistent audience reach. For creators using #makeup-fails, high-quality production and strong hooks in the first 1-2 seconds tend to perform best given the competition.

Analyst Verdict

#makeup-fails demonstrates the hallmarks of a highly viral Instagram hashtag. With an average of 22,780,639 views per reel, the viewership metrics position this hashtag as a premium discovery vehicle. Creators like @onella_am and @noeminikita are leading the charge, setting viewership benchmarks for the community.

Frequently Asked Questions

Everything about #makeup-fails on Instagram

Frequently Asked Questions

How popular is the #makeup fails hashtag?

Currently, #makeup fails has over 87K public posts on Instagram. It is a highly active community focus area for creators and brands.

Can I download reels from #makeup fails anonymously?

Yes, Pikory allows you to view and download public reels tagged with #makeup fails without an account and without notifying the content creators.

What are the most related tags to #makeup fails?

Based on our semantic analysis, tags like #funny makeup fails on instagram, #permanent makeup fails, #jeffree stars makeup fails are frequently used alongside #makeup fails.
#makeup fails Instagram Discovery & Analytics 2026 | Pikory