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Somebody Wood invites you to explore your strong and intimate side. With rich sandalwood and leathery saffron accords, this fragrance is a playful juxtaposition of warmth and playfulness. #phlur #phlurfragrance

PHLUR GENG 💋 So good it should come with a warning ‼️May cause obsessive sniffing. Price : 88,500 #vanillaskin #phlurinlagos #phlurvanillaskin #vanillaperfumes #vanillalovers #phlurfragrances

Phlur unveils a new Hair & Body Fragrance Mist duo launching February 10: Matcha Milk and Berry Cream. A pairing that turns layering into a ritual. 🌿🫐 Matcha Milk blends creamy macademia, vanilla, and bergamot with earthy matcha, while Berry Cream brings a luminous touch of fresh berries, softened by violet milk and grounded in vanilla, amber, and patchouli. Worn alone or layered together, they create a customisable, indulgent scent experience. Which one is your favourite? 🤍 @phlur #LeParfumMagazine #Phlur #MatchaMilk #BerryCream #HairAndBodyMist

SAVE THE DATE 🍵🍓 Celebrate the launch of @phlur’s Berry Cream & Matcha Milk Hair & Body Mists with custom lattes inspired by the scents, limited-edition merch, and special surprises (while supplies last). LOS ANGELES | Olive & James 📍 7473 Melrose Ave, Los Angeles, CA 🗓 February 13–15 COLUMBUS, OH | Matcha Me 📍 2348 N High St, Columbus, OH 🗓 February 20–22 FRIDAY ONLY (both locations): 🍓🍵 FREE custom latte inspired by the scents (while supplies last) 🎁 First 50 guests receive both travel sizes for free See you there 💗 #phlur #phlurfragrances

We really do have a soft spot every time there is a new @phlur product in town 🤭 Introducing the NEW Phlur Fragrance, Soft Spot! @sketchedbysiena #SpaceNK #Phlur

PHLUR × Olive & James 🍓🌱 Join us @phlur as we celebrate the launch of Berry Cream and Matcha Milk Hair and Body Mists. The perfect blend of matcha and berries. HOURS 2.13: 12PM – 4:30PM 2.14 – 2.15: 8:30AM – 6PM Please note: Our Melrose location will be closed to the public on Friday 2.13 from 10AM–12PM. We warmly welcome you to join us starting at 12PM to experience this beautiful event. ❤️7473 Melrose Ave Los Angeles, CA Happy Valentine’s Day 🤍✨ #oliveandjames #cafe #matcha #event #phlur

Every launch needs a cherry on top… so we put ours for @phlur and their NEW Cherry Stem Perfume launch🍒 #foodtruckpromotions #beautypopup

Get your passports ready, PHLUR is landing in not one, but two new markets! 🌍 PHLUR is now available online and in-store at @meccabeauty across Australia and New Zealand. We’re en route and landing at @sephoramiddleeast on September 15th, and in-store on September 20th across Saudi Arabia, UAE, Kuwait, Qatar, Oman, and Bahrain. “We’re beyond thrilled to bring PHLUR to new consumers around the world. Fragrance is such a powerful form of self-expression, and at PHLUR, we believe scent should tell a story – one that’s deeply personal, but also universally shared. I am so excited to connect with a wider community through our scents, and to see how customers across Australia and the Middle East make them their own.” - Chriselle Lim, Creative Director of PHLUR #phlur #phlurfragrances

Berry matcha latte vibes only 🍓🍵 @phlur Sweet, creamy, cozy... yummie approved 🙌🏽 #PHLURPartner #phlur #phlurberrymatcha #phlurnewarrivals

@phlur Vanilla Skin wraps you in a cozy, warm embrace, With soft vanilla, cashmere woods, and a delicate trace. The perfume lingers like second skin, smooth and light, While the body mist adds a touch of sweetness, pure delight.💗 Available to buy from @spacenk . . . . . . . . . . . Perfume • Perfume Collection • Perfumes • Girly • Aesthetic • Aesthetics • Beauty . Makeup • Trending • Makeup Haul • Pink • Pink Vibes • Girly Vibes • #5thagency #phlurvanillaskin #roseliptint #roselips #forupage #foryoupage #foryou #explore #viral #viralreels #makethisgoviral #skincare #selflove #selfcare #blowthisup #goviral #viralvideos #makeupunboxing #ميكب #viralmakeupproduct #ميك_اب #ukblogger #اكسبلور#viralmakeup #makeupslaves #aestheticbeauty #viralbeauty #satisfyingmakeup

So Phlur made a Vanilla Skin body oil… and I had to try it. The perfect base for layering the Vanilla Skin mist and perfume. Thank you @phlur for partnering with me on this. #ad #phlurpartner #phlur #vanillaskin #bodyoil

Two soft, delicate, sweet gourmands from @phlur 👀 which one are you picking up? #phlur #phlurfragrance #perfume #bodymists #perfumecollection
Top Creators
Most active in #phlur-launch
Reels Graph Intelligence.
Advanced mapping of high-affinity Instagram Reels semantic patterns identified within the #phlur-launch ecosystem.
Strategic Implementation
Our semantic engine has identified these specific pattern clusters as high-affinity matches for #phlur-launch. Integrated usage of #phlur-launch with strategic Reels tags like #phlur and #phlur new perfume launch is statistically linked to a significant increase in initial Reels discovery velocity.
In-Depth Hashtag Analysis: #phlur-launch
Expert Review • June 5, 2026 • Based on 12 Reels
Executive Overview
#phlur-launch is an actively used Instagram hashtag. Across the 12 trending reels analyzed on this page, the content has accumulated a combined total of 1,723,294 views— demonstrating strong content velocity within this content vertical. The top creator ecosystem features 8 notable accounts, led by @leparfummagazine with 760,850 total views. The hashtag's semantic network includes 9 related keywords such as #phlur, #phlur new perfume launch, #phlur missing person fragrance launch date, indicating its position within a broader content cluster.
Viewership & Reach Analysis
The 12 reels in this dataset have generated a combined 1,723,294 views, translating to an average of 143,608 views per reel. This strong average viewership suggests healthy algorithmic distribution. Reels using this hashtag are reliably reaching audiences interested in this niche.
The highest-performing reel in this dataset received 760,850 views. This viral outlier performance is 530% of the average reel performance in this set. This significant gap between the top performer and the average highlights the "viral lottery" nature of this hashtag — breakout hits can achieve massive scale.
Content Overview & Top Creators
The #phlur-launch ecosystem is dominated by short-form video content (Reels), aligning with Instagram's algorithmic preference for video-first distribution. There are 8 distinct accounts contributing to the trending feed. The top creator, @leparfummagazine, has contributed 1 reel with a total viewership of 760,850. The top three creators — @leparfummagazine, @paulreactss, and @spacenk — together account for 79.6% of the total views in this dataset. The semantic network of #phlur-launch extends across 9 related hashtags, including #phlur, #phlur new perfume launch, #phlur missing person fragrance launch date, #phlur new fragrance launch. Creators often use these tags together to reach overlapping audiences.
Discoverability & Reach Potential
The discoverability metrics for #phlur-launch indicate an active content ecosystem. The average of 143,608 views per reel demonstrates consistent audience reach. For creators using #phlur-launch, posting consistently with trending audio and relevant angles will help you get noticed.
Analyst Verdict
#phlur-launch demonstrates the hallmarks of a steadily growing Instagram hashtag. With an average of 143,608 views per reel, the viewership metrics position this hashtag as a reliable reach driver. Creators like @leparfummagazine and @paulreactss are leading the charge, setting viewership benchmarks for the community.
Frequently Asked Questions
Everything about #phlur-launch on Instagram
Global Reels Trends
Explore high-velocity Instagram Reels hashtags currently shaping global discovery.










