#Rapha Usa

Pink mood with @rapha 💓 Toujours les plus belles pièces chez @topcycleantibes 🚴🏽‍♀️

Rapha 🤝 USA 🇺🇸 What’s your thoughts? #rapha #cyclingfashion #usacycling

Good day for the @rapha stars and strips kit 🇺🇸🫡 #4thofjuly #rapha #girocycling #blenderseyewear #santacruzbikes #sramroad #garmincycling #maxxisbike #usa #neversecond #kodiakcakes #htsqd

Last year, we worked with Rapha under the direction of Fran Millar (CEO) and Jodie Harrison (Chief Brand Officer) to define a clear direction for the next chapter of the brand. The brief wasn’t to reinvent Rapha, but to re-energise it. To visualise the future of the brand and define a framework for the team to build towards. As the work begins to roll out under new creative leadership, we’ll be sharing more over the course of the year. ——— Rapha changed the way people thought about cycling. It captured the soul of the sport, transforming the everyday ride into something more and, in doing so, changed how millions of people experienced it. To use a cycling analogy, Rapha once rode off the front, setting the pace, but over time the gap closed and the peloton caught up. In trying to be for everyone, much of what once set it apart was diluted. Our approach centred on a simple idea: re-establishing Rapha as the voice of cycling. Not through volume, but through clarity, consistency, and point of view. A brand rooted in purpose, not popularity. This took the form of a broader recalibration. The core script mark was retained, preserving a key anchor of the brand, while the wider system was simplified and restructured. A clear hierarchy was introduced across the three product tiers, refining how the brand speaks at different levels, from core to performance to community. At the centre of the rebrand is a new typographic system. Developed in collaboration with @frostype.xyz , six bespoke typefaces move fluidly between storytelling and performance, supporting everything from editorial narratives to technical detail. Rather than defining identity through form alone, the type system enables differentiation through application, giving each tier its own character while maintaining cohesion across the brand. The result is a more focused and adaptable brand. One that restores clarity without losing depth, drawing on its heritage but without being defined by it. Designed to scale across product, retail, and digital, the new system equips the team to apply the brand consistently, enabling Rapha to reassert its position with confidence.

Mais 3:30h de pedal pra dar um up no dia 2 do Rapha 500 😑 Dia de subidas e calorrrrr 🤯 Depois de um treino desses, nada melhor que um whey de chocolate bem gelado 🫠 Usa meu cupom lá na @housewheyco CANALDEBIKE10 🤌🏼

When Jenny talks… you listen. @jennymccarthy doesn’t guess when it comes to her mind and energy…she resets it. RASHA® Calm. Clear. Locked in. And thanks for being so chill @donniewahlberg No script. No ad. Just real people feeling real results. Relaxation isn’t the goal. Reset is. And once you feel it… you don’t go back. Link in bio. - Dr. Jere Rivera-Dugenio, PhD @rashaelite @rasha.experience @jereunfiltered

Genteeee o Rapha Bartowski reagiu ao meu vídeo🥰🥰🥰 Pensa em uma pessoa que ficou pulando de alegria Confere aí #usa #imigrantes #imigraçao #brasileiros #cabelereiro #hair #raphabartowski @raphabartowski 🥰🥰

Have you PRAYED while streaming RAPHA today?😁 RAPHA is out everywhere. Lock in and declare upon yourself and household.🔥 LINK IN BIO!!🔗

#BuyerFashionRAPH | Enquanto o FW26 desembarca nas araras, nosssa equipe já está de olho na próxima temporada. @raphaelcpaixao mostra um pouco do processo que torna nossa seleção única exclusiva. #RaphStore

essa é a novidade do início de 2026. uma nova temporada oficialmente aberta 🌟 quero compartilhar por aqui com vocês esse processo, quem vem?