#Rolf Nylinder

Some artists don’t even realise which art market they’re in. And that’s a problem — because your pricing, competition, and marketing channels, and your personal brand will all depend on it. There’s no “better” or “worse” market. Whichever you belong to, you’re still making money with your art! But there is a difference between: 🎯 High-end collectors’ market – art bought for investment, prestige, and rarity 🏡 Mid-range home décor market – originals for people decorating their homes/offices 💳 Budget-friendly / impulse-buy market – small originals, prints, merch that people grab without thinking too much 🏢 Corporate / commercial market – companies commissioning work for spaces or branding 💖 Niche enthusiast market – buyers who are into a very specific style, theme, or subject 🌍 Tourist & souvenir market – small works people buy as a memory from a trip 📦 Licensing & product market – your designs on scarves, mugs, cards, etc. Here’s the thing: knowing which market you’re in changes everything in your promotion strategy. Your content. Your offers. Even who you think of as your competition. So… which market are you really in? And are you marketing like someone who actually belongs there? Drop your answer in the comments — I’ll read them all and respond!

Some artists don’t even realise which art market they’re in. And that’s a problem — because your pricing, competition, and marketing channels, and your personal brand will all depend on it. There’s no “better” or “worse” market. Whichever you belong to, you’re still making money with your art! But there is a difference between: 🎯 High-end collectors’ market – art bought for investment, prestige, and rarity 🏡 Mid-range home décor market – originals for people decorating their homes/offices 💳 Budget-friendly / impulse-buy market – small originals, prints, merch that people grab without thinking too much 🏢 Corporate / commercial market – companies commissioning work for spaces or branding 💖 Niche enthusiast market – buyers who are into a very specific style, theme, or subject 🌍 Tourist & souvenir market – small works people buy as a memory from a trip 📦 Licensing & product market – your designs on scarves, mugs, cards, etc. Here’s the thing: knowing which market you’re in changes everything in your promotion strategy. Your content. Your offers. Even who you think of as your competition. So… which market are you really in? And are you marketing like someone who actually belongs there? Drop your answer in the comments — I’ll read them all and respond!

Unless you know who your unique work is for and make paintings those collectors want to live with in their homes - no amount of marketing will help you. Let me show you how to make your art irresistable to YOUR people. Comment “sell more” for the link.

Hello, I do values based marketing for artists. Pleased to meet you. Leaning into creativity is the answer to *all this*

Here’s the part no one likes to talk about… Why no one is buying your art rn 😬 1. You’re hiding it - if people don’t see it consistently, they can’t buy it. 2. You never say it’s for sale - viewers are not mind readers, clearly state your prices on your website. 3. Your prices feel confusing - unclear pricing creates hesitation, unless you are at a high level with massive art sales, people need to see prices on your website. 4. You’re only marketing the product, not yourself - people want to know YOU, not just the art. Just like brands, people connect to the story behind what’s being sold. 5. You’re waiting to feel ready - consistency beats perfection every time, just START! Marketing isn’t just selling the product, it’s sharing the story, the process, and the heart behind your work. Short, quick videos (even like this one) help people get to know you, not just what you sell. When people connect with the artist, buying the art becomes a natural next step. Follow me for more artist tips and reel suggestions ♥️ #artsales #artbusiness

Your art deserves to sell. So if it’s not… let’s talk about it. Here are 3 reasons that might be happening: 1. People don’t fully understand what they’re buying. You see the meaning. The story. The hours. They just see an image. If you’re not sharing the emotion behind it, there’s nothing for them to connect to. 2. You’re attracting other artists — not buyers. Compliments and saves feel good. But other creatives aren’t always your customers. Appreciation doesn’t automatically turn into purchases. 3. You’re holding back. Underpricing. Apologizing for promoting. Waiting to feel “ready.” Confidence matters. People can feel it. It’s rarely about talent. It’s usually about clarity and how you’re positioning your work. Your art deserves to sell — but people need a reason to say yes. #ArtistsWhoSell #ArtBusiness #CreativeEntrepreneur #SellYourArt #artmarketing

With over 30 years experience in the art world as a professional, I’ve done and seen it all. Below are the biggest mistakes I see most artists making and … I made on my journey to becoming professional. 👉 Relying on Galleries It seems to be an industry standard that you get a little bit of an audience built and then straight away a gallery deal is the main focus, but once you sign with a gallery they control what you create and your art becomes more of a “product”. 👉 Not taking social media seriously I get so many people saying “alright having followers but it doesn’t mean people are going to buy!” Or “I can’t convert followers to sales”. Social media is now my number 1 sales stream for my art and I no longer need galleries. - Be consistent build your image and your brand online and focus on targeting clients for you and the art that YOU want to create. The sales will follow be true to yourself and your Art. • #art #artsales #socialmedia #artworld #artist

After selling over $500k of my work here’s what I’ve figured out. The art market is huge. We tend to just think about the blue chip galleries selling paintings for tens or hundreds of thousands of dollars. But there is a place in the market for every kind of art. That’s why it is SO important to figure out who your art is for. Once you do that you’ll know how to make it irresistible to YOUR ideal clients and how/where to go about selling it. Once I figured this out I was able to double my income three years in a row. If you want to see what I did comment “show me”

Spring art buying season is literally days away — and most artists will miss it entirely. Not because of their prices. Not because of their subject matter. Because they weren't in the game when buyers were pulling out their wallets. Don't be that artist. 🎨 The ones who win spring are already preparing. Are you? #ArtMarketing #ArtBusiness #SellMoreArt

It's about finding your buyers

It was actually 2018 when I started, but it took a while to pay off... I got really clear on my ideal client (the peoeple I though would love my art) and figured out what they really wanted in a piece of art. Knowing that helped me see some small changes I could make in my art. (Spoiler, I loved my own art even more after that.) It also helped me see where my art fit in the marketplace and the knids of designers, galleries, shops and brands I wanted to work with. I started reaching out to them and my sales grew from there. If you want me to show you how I got clear and tweaked my art to make it easier to sell commemt “yes please” below.

If you’re only showing up on Instagram, you’re basically selling in one corner of the internet. It’s a big corner, but let’s face it, it’s crowded here, we gotta see what’s going on in other corners too 🤓 Here are some places your future buyers might already be hanging out (without you): ✨ Local art fairs & markets – meet people face-to-face and let them fall in love with your work in real life. ✨ Collaborations with cafes, hotels, boutiques – your art could be their unique decor, and their customers could become your collectors ✨ Pinterest – quiet but powerful, bringing you search traffic months (and even years) after you post ✨ TikTok – messy, unfiltered, and full of potential to reach thousands of strangers in a single day ✨ YouTube – the trust-building powerhouse. Longer videos = more connection ✨ Threads – quick chats, human moments, and instant relatability ✨ Facebook – still a goldmine for local buyers, older audiences, and event promotion ✨ Etsy & other online art marketplaces – people go there ready to buy, not just scroll 😎 Your ideal buyer could be in any of these places. The choice of a secondary platform or a marketing channel should depend on your art niche and positioning. If you don’t know where you might belong, drop a comment and let’s figure it out for you 🙃 Artists who have experience with any other things on the list, positive or negative, you’re invited to share! 🫶 + comment “method” if you want to take a peek at the system that’s gonna help you build a sustainable art business that doesn’t fail as soon as you take a break from socials 😀