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I’m not letting anyone take my points, are you? If you aren’t ready to give up flight upgrades, free hotel stays, and access to VIP lounges, visit https://thepointsguy.com/protect-your-points/?utm_source=yourrichbff&utm_medium=influencer&utm_campaign=EPC to learn how to protect your credit card points! #TPGPartner . . . . #paidpartnership #travel #creditcard #creditcardrewards #pointsandmiles #airlinemiles #hotel #airline #vacation #lounge #tpg #thepointsguy #money #finance #learn

You can now transfer 1:1 between @alaskaair and @hawaiianairlines accounts, which is amazing news for those with @americanexpress Membership Rewards points, because you can now effectively transfer to Alaska Airlines, which are some of the most valuable airline miles. *Partner offer, terms apply. #travel #thepointsguy

🚨 If you travel internationally you must have the Mobile Passport app — even if you have Global Entry! 🚨 Sometimes Mobile Passport is even faster than Global Entry - I often race my friends and they beat me. 😂 #travel #airport #thepointsguy

Is transferring points to airline miles a better bang for your buck? Which airline gives the best snacks? What are 3 credit cards you won’t part with? The Points Guy founder @briankelly joined @washingtonpost travel reporter @natbco for a live chat to talk all things rewards, miles and credit cards. For more of his best tips, tap our link in bio.

***SWEEPSTAKES CLOSED*** To celebrate 1️⃣5️⃣ years of The Points Guy, we are partnering with @capitalonebusiness to give away one million Capital One miles to one lucky Capital One cardholder! 🤩

The newly refreshed @Chase Sapphire Reserve coming June 23 will have a new annual fee of $795, but a ton of credits that can make it easier than ever to get more than the annual fee in value ($300 travel, $500 hotel credit and $300 in dining are my favorites). Plus, access to the chic Sapphire Lounges that includes two free guests, which I am happy they kept since most premium cards have announced plans to get rid of free guests. #travel #thepointsguy #chase

What are your points and miles actually worth? 🤓 #creditcards #pointsandmiles #thepointsguy #travelhacks

How do I redeem my airline points? 🤨✈️ Our Detour editor, Katy, interviewed @nickykelvin from @thepointsguy about all things points in the world of travel. Up next, Katy and Nicky chat about how you can redeem your points for a flight ticket ✅ Have you bought a flight with airline points? Let us know your tips in the comments 👇 #Travel #Traveltips #Travelhacks #Adventure #Airlinepoints #Thepointsguy #Aviospoints #airmiles

@your.richbff loves @thepointsguy and thinks it is an amazing resource to use to help compare credit cards and plan award travel! . . . . . #money #finance #budgeting #savingmoney #investing #learning #credit #debit #debt #wealth #rich #personalfinance #financialliteracy #cash #lifehack #thepointsguy #tpg @briankelly

Where did your favorite airline land on this year’s list? 🛫🌎💺 #thepointsguy #airlines #usairlines #aviation #travel

Overall I really like @delta One- when you get their new planes, Delta One lounges and engaged crews, they’re definitely hard to beat, at least when comparing to other US carriers. #delta #thepointsguy #travel

Hi everyone! I saw my friend Brian Kelly aka @thepointsguy last night and asked if he could hope on an Instagram live to explain what’s happening with the airlines and cancelled flights due to the shutdown. I hope this is helpful! ❤️
Top Creators
Most active in #the-points-guy
Reels Graph Intelligence.
Advanced mapping of high-affinity Instagram Reels semantic patterns identified within the #the-points-guy ecosystem.
Strategic Implementation
Our semantic engine has identified these specific pattern clusters as high-affinity matches for #the-points-guy. Integrated usage of #the-points-guy with strategic Reels tags like #point and #pointe is statistically linked to a significant increase in initial Reels discovery velocity.
In-Depth Hashtag Analysis: #the-points-guy
Expert Review • June 5, 2026 • Based on 12 Reels
Executive Overview
#the-points-guy is an actively used Instagram hashtag. Across the 12 trending reels analyzed on this page, the content has accumulated a combined total of 6,630,524 views— demonstrating strong content velocity within this content vertical. The top creator ecosystem features 6 notable accounts, led by @briankelly with 2,319,682 total views. The hashtag's semantic network includes 100 related keywords such as #point, #pointe, #thé, indicating its position within a broader content cluster.
Viewership & Reach Analysis
The 12 reels in this dataset have generated a combined 6,630,524 views, translating to an average of 552,544 views per reel. This exceptionally high average viewership indicates that content in this hashtag frequently hits the Explore page or Reels tab, driving massive exposure beyond the creator's immediate follower base.
The highest-performing reel in this dataset received 1,810,710 views. This viral outlier performance is 328% of the average reel performance in this set. This significant gap between the top performer and the average highlights the "viral lottery" nature of this hashtag — breakout hits can achieve massive scale.
Content Overview & Top Creators
The #the-points-guy ecosystem is dominated by short-form video content (Reels), aligning with Instagram's algorithmic preference for video-first distribution. There are 6 distinct accounts contributing to the trending feed. The top creator, @briankelly, has contributed 4 reels with a total viewership of 2,319,682. The top three creators — @briankelly, @thepointsguy, and @your.richbff — together account for 95.9% of the total views in this dataset. The semantic network of #the-points-guy extends across 100 related hashtags, including #point, #pointe, #thé, #the guy. Creators often use these tags together to reach overlapping audiences.
Discoverability & Reach Potential
The discoverability metrics for #the-points-guy indicate an active content ecosystem. The average of 552,544 views per reel demonstrates consistent audience reach. For creators using #the-points-guy, high-quality production and strong hooks in the first 1-2 seconds tend to perform best given the competition.
Analyst Verdict
#the-points-guy demonstrates the hallmarks of a well-performing Instagram hashtag. With an average of 552,544 views per reel, the viewership metrics position this hashtag as a premium discovery vehicle. Creators like @briankelly and @thepointsguy are leading the charge, setting viewership benchmarks for the community.
Frequently Asked Questions
Everything about #the-points-guy on Instagram
Global Reels Trends
Explore high-velocity Instagram Reels hashtags currently shaping global discovery.





