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What makes you 'so Melbourne'? 🤔 Is it your snobby coffee order or your knowledge on all Yarra Tram routes? ☕🚋 Well as Melbourne takes the top spot for being the best city in the world (according to Time Out's 2026 Global Best Cities ranking), Breakfast presenters Bob and Richelle throw the question to 774 ABC Melbourne listeners, and they received some creative answers. Tune in to Breakfast with Bob and Richelle on 774 ABC Melbourne or on ABC listen via the link in our bio. #774ABCMelbourne #TimeOut #Bestcity

I'm excited to be hosting @abcinmelbourne 774 breakfast for the next two weeks from this Monday. 📻 While @bobmurphy82 and @richelle_hunt take a well deserved break, I'd love you to join me on the wireless! Give me a call, share your thoughts and holiday experiences - I'd love to hear from you. I look forward to have many conversations with you over the next two weeks. Tune in from 530am this Monday. 😊🙌 #abcmelbourne #radio

From Corio to St Albans, Truganina and Prahran, Sharnelle and Bob get to the bottom of how to pronounce some of Melbourne's trickiest suburbs and towns. Can you say them correctly? Tune in to Breakfast with Sharnelle and Bob on the ABC listen app visit the link in our bio. #774ABCMelbourne #Melbourne #Suburbs

ABC members on the 7pm news bulletins made the brave decision to explain to the Australian public why they are going on strike today. Show your solidarity by signing the petition here: https://www.meaa.org/protectourabc/ --LINK IN BIO--

When a listener asked 774's Breakfast show what is happening with the closed Franco Cozzo store in Brunswick, which still has old furniture in the window, the team went fishing for answers. Franco's daughter Alessia told Bob and Richelle some exciting and exclusive news about the store's future. Tune in to Breakfast with Bob and Richelle on 774 ABC Melbourne or on ABC listen via the link in our bio. #774ABCMelbourne

#BREAKING: NAB employees evacuate as a staff member tests positive to #coronavirus. NAB says in consultation with authorities, the 700 Bourke Street building will be “pandemically cleansed” with the hope of having employees return later this week. #9News

TLDR; realised there was a City of Melbourne committee meeting tonight, so went along to ask a question about the court case backflip with ATET today. Went as 'no comment' as you'd expect lol

Had an interview @abcradionational for the stage show with Michael Cathcart and we got to use a special guitar amp!! #walheedaly @robotchildband listen in next Tues 10am! PR: @the_sassy_red #ottoandastrid #waleedaly #abcmelbourne #radionational #michaelcathcart #dierotenpunkte #comedyfestival #melbcomedyfest #malthousetheatre #rock #poppunk #music #jointsoloproject #whatsonmelbourne #melbcomedy #melbournetheatre #melbournecabaret #thingstodomelbourne #poppunk #siblingrivalry #flyingvee #femaledrummer #hitlikeagirl #drumkit #drummer #humour #funny #rockband #melbournecomedyfestival

Learn what it means to be an introvert, an extrovert or an ambivert in my Interview on @abcinmelbourne 💛 Thank you for having me & for the opportunity to talk about my book Click or Clash! Link in bio ☺️ #clickorclash #introvert #extrovert #ambivert #clickorclash #connectiontype #abcmelbourne

🥭🎙️ Red Rich Fruits mango grower Tim Teague chatted with Ali Moore on Drive on ABC Radio Melbourne yesterday, revealing the juicy details about our beloved Kensington Pride Mangoes! 🌟 Tune in and grab some mango wisdom from the expert himself! 🎧 Listen in full via link in bio, or here: https://www.abc.net.au/listen/programs/melbourne-drive/drive/103023064 #RedRichFruits #KensingtonPrideMangoes #ABCmelbourne #MangoWisdom #FruitTalks #RadioInterview #MangoGrower #MangoMagic #TropicalTreats #MangoLove #MangoSeason #TasteOfSummer #MangoTips #AussieProduce #MangoMania #MangoTalk #MangoExpert #AussieHarvest #MangoExperience #MangoLovers #ABCInterview #MangoHarvest #MangoKnowledge #SummerFlavors #MangoDelights #AussieFruits #MangoGoodness

Please help us continue to provide pet food, vet care, and safe shelter to pets in need 🧡 Your likes, comments and shares really do make a huge difference in spreading the word about what we do, why we do it, and how much your support means to us. We can’t do this without you! 🧡 #news #abc #abcmelbourne #awareness #charity #pets #petsinneed

Did you know this crazy fact about Melbourne’s crosswalk sound? #billieeilish #facts #melbournefacts #funfacts #badguy #badguybillieeilish #reels #reelstrends #reelsinsta #trending #trend #viral #viralvideos #explore #melbourne #cityofmelbourne #melbourne_insta #melbournelife #melbourneiloveyou #explorepage #exploremore #travelphotography #travel #travelgram #travelblogger #life #love #abcmelbourne #jimmyfallon
Top Creators
Most active in #abc-melbourne
Reels Graph Intelligence.
Advanced mapping of high-affinity Instagram Reels semantic patterns identified within the #abc-melbourne ecosystem.
Strategic Implementation
Our semantic engine has identified these specific pattern clusters as high-affinity matches for #abc-melbourne. Integrated usage of #abc-melbourne with strategic Reels tags like #melbourne and #abcs is statistically linked to a significant increase in initial Reels discovery velocity.
In-Depth Hashtag Analysis: #abc-melbourne
Expert Review • June 5, 2026 • Based on 12 Reels
Executive Overview
#abc-melbourne is an actively used Instagram hashtag. Across the 12 trending reels analyzed on this page, the content has accumulated a combined total of 727,302 views— demonstrating healthy engagement activity within this content vertical. The top creator ecosystem features 8 notable accounts, led by @abcinmelbourne with 583,916 total views. The hashtag's semantic network includes 99 related keywords such as #melbourne, #abcs, #melbourn, indicating its position within a broader content cluster.
Viewership & Reach Analysis
The 12 reels in this dataset have generated a combined 727,302 views, translating to an average of 60,609 views per reel. This strong average viewership suggests healthy algorithmic distribution. Reels using this hashtag are reliably reaching audiences interested in this niche.
The highest-performing reel in this dataset received 270,734 views. This viral outlier performance is 447% of the average reel performance in this set. This significant gap between the top performer and the average highlights the "viral lottery" nature of this hashtag — breakout hits can achieve massive scale.
Content Overview & Top Creators
The #abc-melbourne ecosystem is dominated by short-form video content (Reels), aligning with Instagram's algorithmic preference for video-first distribution. There are 8 distinct accounts contributing to the trending feed. The top creator, @abcinmelbourne, has contributed 3 reels with a total viewership of 583,916. The top three creators — @abcinmelbourne, @withmeaa, and @voiceforvictoria — together account for 96.4% of the total views in this dataset. The semantic network of #abc-melbourne extends across 99 related hashtags, including #melbourne, #abcs, #melbourn, #abced. Creators often use these tags together to reach overlapping audiences.
Discoverability & Reach Potential
The discoverability metrics for #abc-melbourne indicate an active content ecosystem. The average of 60,609 views per reel demonstrates consistent audience reach. For creators using #abc-melbourne, posting consistently with trending audio and relevant angles will help you get noticed.
Analyst Verdict
#abc-melbourne demonstrates the hallmarks of a steadily growing Instagram hashtag. With an average of 60,609 views per reel, the viewership metrics position this hashtag as a reliable reach driver. Creators like @abcinmelbourne and @withmeaa are leading the charge, setting viewership benchmarks for the community.
Frequently Asked Questions
Everything about #abc-melbourne on Instagram
Global Reels Trends
Explore high-velocity Instagram Reels hashtags currently shaping global discovery.









